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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 11 of 71
  1. Loyalty Programmes in Travelling - China - December 2018

    • Consumer Report
    • December 2018
    • China

    “Loyalty is more important than ever now in the travel market, as consumers are provided with increasingly diversified travel options, from home rental to car sharing, and price-hunting tools at their disposal. Travel loyalty programmes can’t count on the points to keep their ...

    US $4,460.00 (Excl.Tax)
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  2. Chinese Style Cooking Habits - China - December 2018

    • Consumer Report
    • December 2018
    • China

    In fact, cooking and eating and eating at home nowadays is more like a family activity or something of a lifestyle choice, it is not just for filling the belly but something that can strengthen the bonds between couples, between kids and parents. When selecting food such as soy ...

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  3. The Chinese Consumer - China - April 2018

    • Consumer Report
    • April 2018
    • China

    “Thanks to a more solid performance in China’s economy in 2017, consumer sentiment is starting to move away slightly from the prudence and caution seen in the same time last year. However, consumers are unlikely to change their habit of spending in a smart way. Value for money ...

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  4. Festive Foods - China - April 2018

    • Consumer Report
    • April 2018
    • China

    “The essential of festive foods isn’t about putting the products in a festival-themed package, but the intrinsic connection with festivals. It is these connections that drive consumers’ consumption and gifting of festive foods during festivals. Innovations around flavours, ...

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  5. Consumer Spending Priorities - China - March 2018

    • Consumer Report
    • March 2018
    • China

    “There are many grounds to believe continuous growth in consumer spending will take place in 2018, but businesses should not simply conclude that growth will be easy in every sector. When it comes to luxury indulgences, holidays and beauty services are going to catch more share ...

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  6. Managing Skin Conditions - China - February 2018

    • Consumer Report
    • February 2018
    • China

    “Minor skin conditions seem to be no big deal for Chinese consumers. The majority of them don’t bother to use specialised products or take medicines to treat their skin conditions. In order to broaden consumer base and usage frequencies, cosmeceuticals need to promote more ...

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  7. Marketing to Mintropolitans - China - June 2017

    • Consumer Report
    • June 2017
    • China

    “Despite their strong self-confidence and positive attitude towards future, Mintropolitans are more emotionally stressed than the rest of consumers. They acknowledge the importance of purchasing ethical brands, but the underlying reason is less of an altruistic act but more ...

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  8. Luxury Cars - China - June 2017

    • Consumer Report
    • June 2017
    • China

    “It’s been a trend for luxury car brands to introduce compact models targeting young car buyers with the hope of boosting sales. This strategy works for customisable car models under big names with pleasing appearances. While for brands that are still cultivating the market, it ...

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  9. Consumer Attitudes towards Luxury - China - May 2017

    • Consumer Report
    • May 2017
    • China

    “As more affordable luxury brands and items are available, the Chinese luxury market is performing well. Desire for luxurious experiences is on the rise, but the majority of Chinese consumers tend to treat luxury as a collective concept and are yet to recognise the unique brand ...

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  10. The Chinese Consumer - China - April 2017

    • Consumer Report
    • April 2017
    • China

    “Consumers have become more conservative spenders from seeing the slowing economy and feeling more pressure both from work and financially. Meanwhile they are eager to live a healthier and more exciting lifestyle. This requires them to learn and become smarter shoppers – being ...

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No. of reports 11 of 71