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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 21 of 72
  1. The Chinese Consumer - China - April 2017

    • Consumer Report
    • April 2017
    • China

    “Consumers have become more conservative spenders from seeing the slowing economy and feeling more pressure both from work and financially. Meanwhile they are eager to live a healthier and more exciting lifestyle. This requires them to learn and become smarter shoppers – being ...

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  2. Marketing to Singles - China - March 2017

    • Consumer Report
    • March 2017
    • China

    “The singles market is made up with diverse minds – some happy (and voluntary) to be single and some struggling to get married (ie married-people-in-waiting), but their passions, hobbies and interest in diverse campaigns and promotions are similar to married people. That ...

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  3. Marketing to Over-55s - China - February 2017

    • Consumer Report
    • February 2017
    • China

    “Three misconceptions about senior consumers: assuming they tend to live the old fashioned way and thus think less about improvement and would pay more for premium or advanced product features just because they can afford and not recognising the diversity of the senior ...

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  4. Marketing to Students - China - October 2016

    • Consumer Report
    • October 2016
    • China

    “Today’s Chinese university students are more independent financially and mentally. They make sensible and value-driven purchases and like brands that speak their minds. Showing off is not a primary pursuit. They intend to live free from societal pressure and competition. To ...

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  5. Weight Loss and Health Supplements - China - September 2016

    • Consumer Report
    • September 2016
    • China

    “Despite a big population of people diagnosed with overweight issues, the weight loss market in China only achieved moderate growth in 2015-16. The health supplement market grew faster by comparison, but still remains highly fragmented with fierce competition. There is no ...

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  6. Marketing to Teens - China - September 2016

    • Consumer Report
    • September 2016
    • China

    “Chinese teenagers are more digitally savvy than older generations. This makes them feel globally connected and gives them easier access to information and knowledge, but also exposes them to many distractions from school work and places them under a high level of competitive ...

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  7. Credit and Loan Products - China - July 2016

    • Consumer Report
    • July 2016
    • China

    “How credit and loan products could be designed and operated is more influenced by regulators than providers. In China, benefiting from the Inclusive Finance policy, internet finance players like peer-to-peer lending firms, internet-based banks and equity crowdfunding platforms ...

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  8. Marketing to Mintropolitans - China - June 2016

    • Consumer Report
    • June 2016
    • China

    “There are lucrative opportunities for market players – manufacturers, retailers and service operators – to cater to Chinese consumers’ growing desire for expressing their individualism, collecting new and exciting experiences and creating balance and wellbeing in life. Brands ...

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  9. The Chinese Consumer - China - April 2016

    • Consumer Report
    • April 2016
    • China

    “China is gradually progressing into an energy-saving, environmental-friendly and technology-driven economy in which mass industrial production is giving way to domestic consumption to act as the key growth engine. Ever-increasing disposable income and an optimistic economic ...

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  10. Consumer Spending Priorities - China - March 2016

    • Consumer Report
    • March 2016
    • China

    “Although confidence levels remain high, the negative impact from the slowdown in the economy and the sluggish financial market is starting to affect spending behaviour. Consumers are optimistic in a cautious way; however the need for self-indulgence is driving growth of ...

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No. of reports 21 of 72