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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 31 of 71
  1. Luxury Marketing - China - November 2015

    • Consumer Report
    • November 2015
    • China

    “With advancements in digital technology and marketers’ efforts in planning integrated marketing communication strategies, the scope for campaigns for luxury goods or services is seemingly unlimited. Crossover partnerships to create limited edition products, services or leisure ...

    US $4,460.00 (Excl.Tax)
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  2. Marketing to Teens - China - November 2015

    • Consumer Report
    • November 2015
    • China

    “Teenagers’ cyber life is yet to be enriched with more fun and playful products which are healthy but not necessarily (and ideally not) educational. When it comes to real world experiences, teenagers are now attaching more importance to the development of a talent or ...

    US $4,460.00 (Excl.Tax)
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  3. Marketing to People in their 20s - China - October 2015

    • Consumer Report
    • October 2015
    • China

    "The twentysomethings in China are an interesting group to study given the unique family structure they have been brought up in and China’s fast economic development in the last two decades."

    This report covers the following issues:

    • Spending behaviour and preferred purchase ...
    US $4,460.00 (Excl.Tax)
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  4. Marketing Pollution-proof Products - China - August 2015

    • Consumer Report
    • August 2015
    • China

    “In February 2015, Under the Dome, a documentary that investigated air pollution in China, became a smash hit in China. It attracted hundreds of millions of viewers in a very short time after it went live online. The popularity of the documentary could be regarded as a ...

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  5. Chinese Spending Habits - China - April 2015

    • Consumer Report
    • April 2015
    • China

    “Chinese consumers are by no means ‘single minded’. They have developed sophisticated needs when consuming different categories which lead to varying preferences between Chinese and international brands. The key to the future success of Chinese brands lies in innovation and ...

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  6. Consumer Spending Priorities - China - March 2015

    • Consumer Report
    • March 2015
    • China

    “The Chinese economy grew by 7.4% in 2014, the lowest rate since 1990. According to the government, the goal of economic growth has been adjusted to around 7% a year during the 13th five-year plan from 2016 to 2020. This suggests that slower growth rates than previously ...

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  7. Cleaning the House - China - March 2015

    • Consumer Report
    • March 2015
    • China

    “Providing not just effective household cleaning products but also professional cleaning services could help brands to stand out of the crowed and form consumers’ cleaning habits and brand stickiness.”
    – Ivy Jiang, Research Analyst

    This report discusses the following key topics:

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  8. Marketing to Over 55s - China - February 2015

    • Consumer Report
    • February 2015
    • China

    “In China, the number of people above the aged 60 or over will reach 400 million in the early 2030s, representing a quarter of the country’s total population. To put this into perspective, the total US population is officially forecast to be 359.4 million in 2030. The United ...

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  9. Marketing to Consumers in Tier 1, 2, 3 Cities - China - January 2015

    • Consumer Report
    • January 2015
    • China

    “Consumers in tier one to three cities make up for more than 70% of the total urban population in China, making them the target of the majority of leading companies that have been trying to increase their product user base – especially in the lower tier cities – for further ...

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  10. Weight Loss and Health Supplements - China - September 2014

    • Consumer Report
    • September 2014
    • China

    “Weight loss and health supplements need to move away from the traditional dull, ‘drug’ feel image to improve their appeal to today’s consumers.”
    –Lui Meng Chow, Research Analyst

    This report will cover the following key topics:

    • Revitalising the image of weight loss products and ...
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No. of reports 31 of 71