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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 13
  1. Loyalty Programmes in Travelling - China - December 2018

    • Consumer Report
    • December 2018
    • China

    “Loyalty is more important than ever now in the travel market, as consumers are provided with increasingly diversified travel options, from home rental to car sharing, and price-hunting tools at their disposal. Travel loyalty programmes can’t count on the points to keep their ...

    US $4,460.00 (Excl.Tax)
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  2. Attitudes towards Sharing Economy - China - December 2018

    • Consumer Report
    • December 2018
    • China

    “Chinese consumers have not built up the habit of using sharing products and services and show great concern. As the market still stands in an emerging to growth stage, rules and regulations need to be further improved. Yet it also provides substantial space for companies to ...

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  3. Chinese Style Cooking Habits - China - December 2018

    • Consumer Report
    • December 2018
    • China

    In fact, cooking and eating and eating at home nowadays is more like a family activity or something of a lifestyle choice, it is not just for filling the belly but something that can strengthen the bonds between couples, between kids and parents. When selecting food such as soy ...

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  4. Marketing to Teens - China - November 2018

    • Consumer Report
    • November 2018
    • China

    “Although today's adolescents are more assertive and individualistic, which is related to democratic family environments, they still share a lot in common. A strong interest is shown in aesthetics and humane knowledge. They do not reject advertising per se, but demand humour ...

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  5. Marketing to University Students - China - October 2018

    • Consumer Report
    • October 2018
    • China

    “Today’s university students are more distinctive and have personality. They value diligence and excellence also an informal and laid-back attitude. They appear both very practical and spoiled. Professional/academic skills are proactively invested, as well as hobby and leisure ...

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  6. Attitudes towards KOLs - China - August 2018

    • Consumer Report
    • August 2018
    • China

    “The new era of internet offers both ‘listeners’ and ‘speakers’ more methods of communication. By the accessibility and instance of social media, the number of KOLs, especially internet celebrities, has shown a geometric growth. It is a brand new touchpoint to reach consumers ...

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  7. Attitudes towards Fitness - China - May 2018

    • Consumer Report
    • May 2018
    • China

    “Participating in sports is no longer just for the development of physical strength, but also seen as a trendy lifestyle choice. Driven by fear of missing out, people are eager to go with this tide as shown by the fast-growing desire for splurging on sports gear and apparel, ...

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  8. The Chinese Consumer - China - April 2018

    • Consumer Report
    • April 2018
    • China

    “Thanks to a more solid performance in China’s economy in 2017, consumer sentiment is starting to move away slightly from the prudence and caution seen in the same time last year. However, consumers are unlikely to change their habit of spending in a smart way. Value for money ...

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  9. Festive Foods - China - April 2018

    • Consumer Report
    • April 2018
    • China

    “The essential of festive foods isn’t about putting the products in a festival-themed package, but the intrinsic connection with festivals. It is these connections that drive consumers’ consumption and gifting of festive foods during festivals. Innovations around flavours, ...

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  10. Consumer Spending Priorities - China - March 2018

    • Consumer Report
    • March 2018
    • China

    “There are many grounds to believe continuous growth in consumer spending will take place in 2018, but businesses should not simply conclude that growth will be easy in every sector. When it comes to luxury indulgences, holidays and beauty services are going to catch more share ...

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No. of reports 1 of 13