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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 11 of 58
  1. Supermarkets - Europe - November 2018

    • Consumer Report
    • November 2018
    • Europe

    “Mintel’s report on supermarkets in Europe paints a picture of a sector struggling with the problems of maturity. There is much less scope for new store development in Western Europe, while competition is increasing. Aldi and Lidl are expanding hard on the back of their ...

    US $3,552.17 (Excl.Tax)
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  2. Character Merchandising - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "Licensed merchandise is big business, valued at $111.4 billion, and character merchandise represents the lion’s share (12.1%) of it. Blockbuster movies, TV shows, and other forms of media content all drive enormous demand for character merchandise, but the industry needs to ...

    US $4,395.00 (Excl.Tax)
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  3. Colour Cosmetics – Indian Consumer – 2018

    • Consumer Report
    • October 2018
    • India

    Understand different cohorts and their motivation to use cosmetics. Factor in the cultural-regional ecosystem and drive penetration through customisation.

    Rimpie Panjwani, Sr. Analyst - BPC India Consumer Report

    US $2,494.99 (Excl.Tax)
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  4. Fragrances - US - September 2018

    • Consumer Report
    • September 2018
    • US

    "After several years of lackluster sales performance, the US fragrance market continues to see sales slip. Cross-category competition and disengagement among key demographics have hindered category growth. In spite of category challenges, there are pockets of growth in ...

    US $4,395.00 (Excl.Tax)
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  5. Color Cosmetics - Brazil - July 2018

    • Consumer Report
    • July 2018
    • Brazil

    “The category of color cosmetics has several opportunities to innovate in Brazil, offering different formats, textures, and claims. In addition, new technologies have changed the market, thus brands have tried to adapt by offering augmented reality apps, developing marketing ...

    US $3,995.00 (Excl.Tax)
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  6. Men's Attitudes to BPC - Brazil - May 2018

    • Consumer Report
    • May 2018
    • Brazil

    “The BPC products for men have some challenges to overcome. It’s more common to see men with a beard and mustache nowadays, for example, but most of them still do not use any facial hair product. In addition, barbershops need to find creative ways to attract these consumers, as ...

    US $3,995.00 (Excl.Tax)
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  7. Atitudes dos Homens com Produtos de Beleza e Cuidados Pessoais - Brasil - Maio 2018

    • Consumer Report
    • May 2018
    • Brazil

    “O mercado de produtos de beleza e cuidados pessoais masculinos tem alguns desafios a enfrentar. Apesar dos homens estarem, por exemplo, deixando a barba/bigode crescer, a maioria deles ainda não usa nenhum tipo de produto específico para esses pelos faciais. Além disso, as ...

    US $3,995.00 (Excl.Tax)
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  8. Managing Skin Conditions - China - February 2018

    • Consumer Report
    • February 2018
    • China

    “Minor skin conditions seem to be no big deal for Chinese consumers. The majority of them don’t bother to use specialised products or take medicines to treat their skin conditions. In order to broaden consumer base and usage frequencies, cosmeceuticals need to promote more ...

    US $4,460.00 (Excl.Tax)
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  9. Consumers and the Economic Outlook: Quarterly Update - UK - October 2017

    • Consumer Report
    • October 2017
    • UK

    “Consumers’ spending power is being hit by the squeeze on incomes as inflation continues to outpace average wage rises. In four of the last five months, people have been more likely to feel worse off compared to a year ago than to say that their finances have improved. This is ...

    US $2,447.87 (Excl.Tax)
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  10. Fragrâncias - Brasil - Setembro 2017

    • Consumer Report
    • September 2017
    • Brazil

    “O mercado de perfumes no Brasil é único: a força das vendas das marcas nacionais é muito grande, o que faz com que a categoria garanta as vendas no varejo, apesar da crise econômica brasileira. Porém, a categoria ainda deve vencer alguns obstáculos, como a falsificação de ...

    US $3,995.00 (Excl.Tax)
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No. of reports 11 of 58