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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 41 of 58
  1. Nappies and Baby Wipes - China - June 2014

    • Consumer Report
    • June 2014
    • China

    “Over the past five years, the nappies and baby wipes market has experienced staggering growth, driven by rising awareness of babies’ personal hygiene and the convenience seeking lifestyle, which increasingly makes disposable baby products daily essentials."

    US $4,460.00 (Excl.Tax)
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  2. British Lifestyles 2014: The British Dream - UK - April 2014

    • Consumer Report
    • April 2014
    • UK

    "Post-recession consumers will shift some of their focus away from their finances to taking care of their physical health and personal relationships. As recession fatigue sets in, sectors that saw mixed fortunes during the downturn will see higher demand from consumers eager ...

    US $2,693.27 (Excl.Tax)
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  3. The Shopping Experience of Black Consumers - US - April 2014

    • Consumer Report
    • April 2014
    • US

    “Black consumers shop a wide variety of stores – from Walmart to Barney’s New York. This is not a one-size-fits-all consumer. Marketers need to better understand the different consumer segments within the Black community and how each segment is unique and has different ...

    US $4,395.00 (Excl.Tax)
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  4. Black Consumers and Personal Care - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “Black consumers spend a tremendous amount of their discretionary income on looking good, whether we’re talking about apparel, personal care products, or services. The recent recession had little impact on what Black consumers spent in the personal care category. Expenditures ...

    US $4,395.00 (Excl.Tax)
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  5. Hispanics and Retail - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “Hispanics are social shoppers. They enjoy shopping and often shop with family and friends. It is therefore not surprising that recommendations from friends and family are the single most influential factor for Hispanic buyers. Though obviously neither friends nor family, ...

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  6. Hispanic Attitudes toward Advertising - US - October 2013

    • Consumer Report
    • October 2013
    • US

    “The Hispanic population continues to experience growth, primarily due to high birthrates, and this will have a significant impact on the makeup of America. Hispanics will likely experience some tension between coming of age in American society and growing accustomed to the ...

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  7. Hispanics and Personal Care - US - September 2013

    • Consumer Report
    • September 2013
    • US

    “In order to grow the Hispanic market, personal care manufacturers need to find new ways to entice Hispanics to try new products and get excited about the shopping experience. Personal care products don’t need to be thought of as a commodity; less acculturated Hispanics still ...

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  8. Marketing to Hispanic Men - US - December 2012

    • Consumer Report
    • December 2012
    • US

    “The attitudes of Hispanic men toward advertising and media and their shopping behavior are among the key issues discussed in this new report for Mintel. Hispanic men are loyal shoppers and are most likely to purchase clothing, food products, home electronics, and household ...

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  9. The Savvy Shopper - UK - December 2012

    • Consumer Report
    • December 2012
    • UK

    “The market has responded well to consumer demand for low prices. However, as shoppers get increasingly savvy, retailers will need to look beyond price points if they want to retain customers who are increasingly selective and less brand loyal.”

    – Ina Mitskavets, Senior Consumer ...

    US $2,447.87 (Excl.Tax)
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  10. Consumers and The Economic Outlook - UK - February 2012

    • Consumer Report
    • February 2012
    • UK

    Mintel's Special Report Series are unique research findings that shed essential light on British attitudes, hopes, fears and desires.

    By providing a comprehensive picture of the UK consumer, Mintel's special reports generally make newsworthy material for the national press, ...

    US $2,693.27 (Excl.Tax)
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No. of reports 41 of 58