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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 47
  1. Active Outdoor Enthusiasts - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "The outdoor recreation market is populated by a large, stable group of dedicated outdoor enthusiasts who tie their identities to their favorite outdoor activities. Consumers have a tendency to gravitate toward the familiar, making family, friends and even influencers important ...

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  2. Travel Money - UK - March 2019

    • Consumer Report
    • March 2019
    • UK

    “As the travel money market adjusts to the new realities of a weaker Pound, consumers are actively adapting their behaviours and attitudes towards paying and spending abroad. Despite the challenges, there are opportunities for providers willing to help people make the most of ...

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  3. Loyalty Programmes in Travelling - China - December 2018

    • Consumer Report
    • December 2018
    • China

    “Loyalty is more important than ever now in the travel market, as consumers are provided with increasingly diversified travel options, from home rental to car sharing, and price-hunting tools at their disposal. Travel loyalty programmes can’t count on the points to keep their ...

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  4. Frequent Travel Programs - US - July 2018

    • Consumer Report
    • July 2018
    • US

    "A strong economy encourages people to spend on travel. With many tools available to help consumers find the lowest prices, travel providers lean on their loyalty programs to build crucial brand loyalty. These programs must innovate in order to maximize their effectiveness in ...

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  5. Consumers and the Economic Outlook - Quarterly Update - UK - June 2018

    • Consumer Report
    • June 2018
    • UK

    “The increase in confidence that we discussed in Consumers and the Economic Outlook – UK – March 2018 clearly wasn’t a one-off. Our confidence data has been running for almost a decade now, and people’s assessments, both of their current financial situation and how they expect ...

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  6. Outdoor Vacation Activities - US - May 2018

    • Consumer Report
    • May 2018
    • US

    "As travelers put greater emphasis on experiences over destination, vacations that include outdoor activities can provide an escape from daily life. Leisurely outdoor activities appeal to a broader group of vacationers, but active outdoor activities tend to attract a more ...

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  7. Consumers and the Economic Outlook: Quarterly Update - UK - October 2017

    • Consumer Report
    • October 2017
    • UK

    “Consumers’ spending power is being hit by the squeeze on incomes as inflation continues to outpace average wage rises. In four of the last five months, people have been more likely to feel worse off compared to a year ago than to say that their finances have improved. This is ...

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  8. Cruises - US - September 2017

    • Consumer Report
    • September 2017
    • US

    "The US cruise market continues to grow at a steady pace. As new ships enter the water with greater capacity and innovations, more passengers are cruising. Converting interest into action among adults who have never cruised is the key to passenger growth. Cruisers want ...

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  9. Airlines - UK - August 2017

    • Consumer Report
    • August 2017
    • UK

    “Airlines have enjoyed strong growth over the past two years. Cheap oil has kept fuel bills down, and the savings enabled airlines to cut fares. However, Brexit is casting a shadow on the industry. There are concerns over the Open Skies Agreement, airline ownership rules and ...

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  10. Consumers and the Economic Outlook: Quarterly Update - UK - July 2017

    • Consumer Report
    • July 2017
    • UK

    "The snap election clearly unsettled consumers. All three of our measures of sentiment fell between April and May. And the inconclusive result means that there was no immediate bounce in confidence post-election. Instead, our data shows that people were even more concerned ...

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No. of reports 1 of 47