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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 283
  1. Families - UK - January 2020

    • Consumer Report
    • January 2020
    • UK

    “Recent years have seen a transformation in how brands represent families in marketing, with significantly improved representation of Britain’s diverse family types. However, as the UK population becomes ever-more diverse, there remains scope for brands to take a more ...

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  2. Brand Leaders - UK - December 2019

    • Consumer Report
    • December 2019
    • UK

    “There’s no stronger endorsement of a brand than a willingness to entrust it with your own or your family’s health. As such, it’s no surprise that perceptions of trust and quality are often guided by how a brand impacts upon the health and wellbeing of consumers. However, this ...

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  3. Consumers and General Insurance - UK - December 2019

    • Consumer Report
    • December 2019
    • UK

    “Change is coming to the general insurance market, driven by the impact of new technology and innovative new businesses entering the sector, as well as by pressure from consumer groups and the FCA, unhappy at the way the market operates, particularly with regards to how ...

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  4. Marketing to the Over-55s - UK - November 2019

    • Consumer Report
    • November 2019
    • UK

    “Rising life expectancy has spurred an increased interest in health amongst the over-55s, as many seek to improve and maintain good health so that they may enjoy their later lives. And yet despite their desire to be healthier and to get fit, the age group’s health profile ...

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  5. Consumers and the Economic Outlook - UK - November 2019

    • Consumer Report
    • November 2019
    • UK

    “Brexit has been delayed again. The public faces a Christmas general election. And the economy narrowly avoided a recession in September. It is no wonder, then, that consumer confidence has taken a hit. However, financial well-being is holding up and the vast majority of people ...

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  6. Consumer Attitudes towards Financial Services Innovation - UK - November 2019

    • Consumer Report
    • November 2019
    • UK

    “The digital revolution is shaking up the financial services sector as both new and established companies develop innovative solutions to deliver more personalised, flexible and streamlined products and services. But while many innovations have gained considerable traction, the ...

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  7. Funeral Planning - UK - October 2019

    • Consumer Report
    • October 2019
    • UK

    “Mainstream providers in both the at-need and pre-paid funerals market have to meet the needs of those seeking more traditional services, along with developing more flexible and personal options for customers. Serving these diverging sets of expectations is challenging and will ...

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  8. Lifestyles of Generation Z - UK - September 2019

    • Consumer Report
    • September 2019
    • UK

    “It is increasingly difficult to ignore the growing body of research linking the young’s hyper-engagement with social media to a heightened incidence of mental health issues. For their part, the major social media platforms are exploring ways of lessening the young’s reliance ...

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  9. Consumers and the Economic Outlook - UK - September 2019

    • Consumer Report
    • August 2019
    • UK

    “It is a confusing time for the British public. The new Government has been unable to agree a Brexit deal with the EU and Parliament has passed legislation obliging the Prime Minister to request a further extension if he cannot get one. Despite this, Boris Johnson has ...

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  10. Credit Cards - UK - August 2019

    • Consumer Report
    • August 2019
    • UK

    “People continue to use their credit cards for spending, making the most of benefits and extra protection. They are hesitant about taking on unnecessary debt and are keen to repay as soon as possible. Providers are rethinking their proposition, to meet the needs of both ...

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No. of reports 1 of 283