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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 174
  1. Grocery Retailing - China - December 2019

    • Consumer Report
    • December 2019
    • China

    “The grocery retailing market is ready for premiumization. While fresh produce remains a central focus, grabbing children’s attention could be a point of differentiation among the top players. O2O retailers are here to stay and the direct-to-consumer model’s exciting approach ...

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  2. Financial Priorities – Indian Consumer – 2019

    • Consumer Report
    • December 2019
    • India

    Take note of people's spending caution; devise offers for consumers in line with their financial sentiment, which is just fine.

    Nidhi Sinha, Head of Content - India Consumer

    EXECUTIVE SUMMARY

    KEY TRENDS

    • Key drivers
    • Global trends and how are they playing out in India

    CONSUMER INSIGHTS

    £1,950.29 (Excl.Tax)
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  3. Beauty Routines – Indian Consumer – 2019

    • Consumer Report
    • December 2019
    • India

    Work around the Indian psyche, which involves minimalist beauty routine with very few products.

    Nidhi Sinha, Head of Content - India Consumer

    EXECUTIVE SUMMARY

    KEY TRENDS

    • Key drivers
    • Global trends and how they play out in India

    CONSUMER INSIGHTS

    • Time spent on appearance of consumers
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  4. Digital Trends – Indian Consumer – 2019

    • Consumer Report
    • December 2019
    • India

    Increase adoption of smartphones among non-users. Use the digital way to reach out to consumers about brands and social issues.

    Nidhi Sinha, Head of Content - India Consumer

    EXECUTIVE SUMMARY

    KEY DRIVERS

    • Key trends
    • Global trends and how they are playing out in India

    CONSUMER INSIGHTS

    £1,950.29 (Excl.Tax)
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  5. Marketing to Modern Families - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “Parents and children in Chinese families still spend a lot of time together, but parent-child relations have been changing. More parents have realized the importance of developing independence in their children and in many areas are willing to let them choose what to buy. At ...

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  6. Marketing to University Students - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “Today’s students are seeking more diverse experiences than ever, which stimulates their strong desire for consumption. However, at the same time, they are highly conscious of self-management and self-regulation. They are more aware of the importance of emotional intelligence, ...

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  7. Attitudes towards KOLs - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “With the rapid growth of social media influencers and development of MCN agencies, the KOL industry is going through a professionalization process and the KOL industry and market will be more competitive. The diversification of KOLs and social media followers will push the ...

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  8. Digital Trends - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “The tech market has started to pay attention to better communication with consumers and listening to their needs. Using plain language to communicate with consumers is the first step. And adapting to consumers’ more popular daily activities like online gaming, health ...

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  9. Lifestyle of Mums of Babies – Indian Consumer – 2019

    • Consumer Report
    • October 2019
    • India

    Encourage men to play a more active role in childcare, as mothers struggle to balance between caring for their child and home. Use social media to reach mums.

    Nidhi Sinha, Head of Content - India Consumer

    EXECUTIVE SUMMARY

    KEY TRENDS

    • Key drivers
    • Global trends and how they are ...
    £1,950.29 (Excl.Tax)
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  10. Grocery Shopping – Indian consumer – 2019

    • Consumer Report
    • September 2019
    • India

    Offer the perfect mix of traditional and modern trade to appeal to the evolving Indian consumer. Highlight the convenience factor to push online grocery shopping.

    Nidhi Sinha, Head of Content - India Consumer

    EXECUTIVE SUMMARY

    KEY TRENDS

    • Key drivers

    CONSUMER INSIGHTS

    • Grocery shopping ...
    £1,950.29 (Excl.Tax)
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No. of reports 1 of 174