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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 14
  1. Marketing Health to Women - US - November 2011

    • Consumer Report
    • November 2011
    • US

    Overall, women demonstrate a high level of interest in health—including products like online tools to manage health, vitamins and supplements, and fresh foods. Subgroups, such as moms and Baby Boomers, have an increased health interest and are prime target demographics for ...

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  2. Dieting Trends - UK - November 2011

    • Consumer Report
    • November 2011
    • UK

    “Despite the concerns of political commentators about David Cameron’s encroaching ‘nanny state’ politics, there is reason to believe that consumers might require more guidance with regards to healthy eating.”

    – Alex Beckett, Senior Food Analyst

    Some questions answered in the ...

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  3. Marketing Health to Asians - US - October 2011

    • Consumer Report
    • October 2011
    • US

    Asians are the fastest growing racial minority in the U.S. and the Asian population includes a significantly higher number of high-income households than the norm. Asian Americans are a diverse group of consumers with different tastes and cultural backgrounds, depending on ...

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  4. Marketing Health to Men - US - October 2011

    • Consumer Report
    • October 2011
    • US

    Marketing health to men is not always an easy endeavor, as men are far less likely than women to regularly visit their doctor, report illnesses or buy health products. However, as the population of men aged 55+ continues to grow over the next five years, the need for quality ...

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  5. Vitamins and Supplements - UK - September 2011

    • Consumer Report
    • September 2011
    • UK

    Valued at £411 million in 2011, the vitamins and supplements market has grown by an estimated 14% in between 2006 and 2011 (which is equivalent to growth of 2% in real terms, excluding the effects of inflation).

    A declining consumer base, particularly since 2008 when the ...

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  6. Children and Obesity - US - September 2011

    • Consumer Report
    • September 2011
    • US

    Between 1980 and 2008, the rate of childhood obesity in the U.S. has tripled and now stands at nearly 17%, according to the National Health and Nutrition Examination Survey (NHANES). Moreover, many experts believe that child obesity is actually underreported, which has ...

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  7. Functional Food and Drink - UK - September 2011

    • Consumer Report
    • September 2011
    • UK

    The functional food and drink market continues to grow, with total sales value rising 5% to £785 million in 2010. The most established functional sectors, yoghurt and yoghurt drinks, saw sales broadly stagnate, but there was promising growth in categories such as milk, bottled ...

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  8. Healthy Living - US - July 2011

    • Consumer Report
    • July 2011
    • US

    The healthy living category comprises a wide array of companies including food manufacturers, pharmaceutical companies, health clubs, and retail outlets. In this report, Mintel sets out to understand the context in which consumers are making decisions about their health, within ...

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  9. Green Lifestyles - UK - June 2011

    • Consumer Report
    • June 2011
    • UK

    To what extent is there a social pressure on people to be green? In what ways are people most comfortable being green and is concern for the environment their genuine motivation? Mintel explores how concerned people really are with the environment and what environmental ...

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  10. Green Marketing - US - April 2011

    • Consumer Report
    • April 2011
    • US

    The number of consumers whose shopping or investing decisions are influenced by corporate behavior continued to grow in 2010. Despite ongoing financial pressures, consumers remain committed to ethical and green shopping.

    However, while the pool of green shoppers has grown ...

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No. of reports 1 of 14