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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 41 of 49
  1. Functional Beverages - US - May 2010

    • Consumer Report
    • May 2010
    • US

    The functional beverages market showed impressive gains during 2004-07 but, like many other categories, sales fell in response to recessionary pressures. Companies developed a variety of new products in 2008 and 2009, yet many consumers preferred brand familiarly and a value ...

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  2. Diet Trends - US - May 2010

    • Consumer Report
    • May 2010
    • US

    The recession has thrown the weight loss category into flux, causing consumers to change their behaviors and seek out alternatives to accomplish their weight loss goals. Understanding these new dynamics is essential for success. This report explores a number of factors that are ...

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  3. Active Lifestyles - US - March 2010

    • Consumer Report
    • March 2010
    • US

    According to the Centers for Disease Control, roughly one third of the American population is considered obese. Obesity and related health issues are having a profound effect on the overall population, as well as with individuals struggling with weight issues. At the same time, ...

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  4. Smoking Cessation Products - US - March 2010

    • Consumer Report
    • March 2010
    • US

    Despite an environment that makes it increasingly difficult for smokers to light up, sales of smoking cessation products (SCPs) are lackluster. Cigarette taxes are at an all time high, and smoking bans have relegated smokers to “back rooms and alleyways.” At the same time, the ...

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  5. Exercise Trends - US - October 2009

    • Consumer Report
    • October 2009
    • US

    Only a small percentage of Americans meet the Centers for Disease Control and Prevention’s weekly recommendations for exercise—150 minutes of moderate intensity aerobic activity for healthy adults plus muscle strengthening two days per week—and this lack of compliance shows ...

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  6. Functional Beverages - US - September 2009

    • Consumer Report
    • September 2009
    • US

    The functional drinks market exhibited hefty growth till the onset of the recession, but showed signs of distress amid ongoing difficult economic environment. Even though the new product activity has remained strong during the recession, most of those products primarily target ...

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  7. Functional Foods - US - August 2009

    • Consumer Report
    • August 2009
    • US

    Difficult economic conditions have not substantially slowed the expansion of functional foods. Marketers and retailers continue to introduce new products, and more consumers continue to try them. In order to maintain the momentum, functional foods players will need to continue ...

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  8. Healthy Living - US - July 2009

    • Consumer Report
    • July 2009
    • US

    The desire to live a healthy life is one almost all Americans hold—in fact, 90% of respondents to Mintel’s exclusive consumer survey say that it is very or somewhat important to them to live a healthy lifestyle—and the decisions they make (or do not make) to this end have a ...

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  9. Attitudes Towards Food: Weight and Diet - US - May 2009

    • Consumer Report
    • May 2009
    • US

    As Americans seek ways to cope with recession, many are spending more time cooking at home and scrutinizing food purchases. Millions of Americans are also aspiring to lose weight and improve their nutrition without compromising on the taste and convenience preferences that are ...

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No. of reports 41 of 49