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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 41 of 70
  1. Vitamins, Minerals and Supplements - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “While vitamin sales are robust, there are a few factors that could contribute to a decline in the category. As consumers continue to eat a healthier diet, the need for a separate supplement could be eliminated. Additionally, negative press about the quality and necessity of ...

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  2. Obesity - US - August 2013

    • Consumer Report
    • August 2013
    • US

    “Despite consumers’ interest in eating healthier, they also want food that tastes good. While government, food manufacturers, and restaurants try to provide healthier options to Americans, these organizations are up against several challenges, especially regarding how to market ...

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  3. Kids and Dining Out - US - July 2013

    • Consumer Report
    • July 2013
    • US

    “Children are shifting in the way they use restaurants. They are ordering from many different areas of the menus, in part because of parental health concerns as well as a lack of sophisticated options. The meal toy traditionally drew in kids, but children are becoming ...

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  4. Black Consumers' Diet and Wellness - US - March 2013

    • Consumer Report
    • March 2013
    • US

    “Black consumers exhibit the highest incidence of obesity and related diseases, but they are doing little to address it. Cultural as well as economic elements play a big role in unhealthy dietary habits and sedentary lifestyle. Creating awareness about the link between diet and ...

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  5. Pharmaceuticals: The Consumer - US - January 2013

    • Consumer Report
    • January 2013
    • US

    “The pharmaceuticals industry continues to grow; however, changes to the healthcare landscape from the ACA as well as patent expirations will affect future sales.”

    – Emily Krol, Health and Wellness Analyst

    Some questions answered in this report include:

    • How will the Affordable ...
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  6. Smoking Cessation Products - US - December 2012

    • Consumer Report
    • December 2012
    • US

    “Sales of smoking cessation products are expected to continue to experience growth. However, growth is limited as the market faces many challenges, such as domination from private label brands and a decreasing consumer base.”

    – Emily Krol, Health and Wellness analyst

    Some ...

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  7. Diet Trends - US - November 2012

    • Consumer Report
    • November 2012
    • US

    “The diet industry is expected to do well in light of the current obesity epidemic. However, with sales of certain products down, consumers are turning to products that provide long-term wellness solutions rather than a quick fix. Diet brands poised to help consumers make ...

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  8. Asian Americans' Approach to Health and Wellness - US - October 2012

    • Consumer Report
    • October 2012
    • US

    “How Asians perceive their overall health and where there are gaps are among the key issues explored within this report. Asians understand the importance of leading a healthy lifestyle and value their overall well-being and yet they don’t seek advice from health professionals. ...

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  9. Exercise Trends - US - October 2012

    • Consumer Report
    • October 2012
    • US

    “The recession caused many Americans to reevaluate how they were spending their money. One of the things to be cut was usually gym memberships or workout plans. Consumers adopted ways to save money on fitness and have carried these practices through into recovery. Additionally, ...

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  10. Attitudes Toward Healthy Food - US - June 2012

    • Consumer Report
    • June 2012
    • US

    America’s collective weight problem and its impact on the country’s healthcare system has been well-documented by the media. While some Americans have sought or will seek to improve their eating habits, the country’s weight situation is expected to grow even worse. The Centers ...

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No. of reports 41 of 70