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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 21
  1. Sugar and Sweeteners - US - December 2016

    • Consumer Report
    • December 2016
    • US

    Dollar sales of sugar and sweeteners fell from 2011-16. Three category segments (sugar, sugar substitutes, and syrup) experienced overall declines, due to the stigmatization of sugar, and concerns about artificial sweeteners. Improving the perception of the category is in ...

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  2. Sports Participation - UK - December 2016

    • Consumer Report
    • December 2016
    • UK

    “Participation sport is turning to technology to help it kick on from the plateau it has inhabited since the London 2012 Olympics, with its first target being to move beyond the individual focus of performance tracking and develop new products and services that promote the fun ...

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  3. Cooking Enthusiasts - US - November 2016

    • Consumer Report
    • November 2016
    • US

    "In 2016, 45% of Americans aged 18+ are considered Cooking Enthusiasts – or adults who cook from scratch multiple times a week, enjoy the cooking process, have skills in the kitchen, and cook because they want to rather than because they have to. Due to factors such as the ...

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  4. Vitamins, Minerals and Supplements - US - October 2016

    • Consumer Report
    • October 2016
    • US

    "VMS (vitamins, minerals, and supplements) is a trend-driven industry hinging on the latest health fad such as today’s emphasis on digestive health and supplements containing beauty benefits. While its growth has been steady, certain players are faring better than others by ...

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  5. Weight Loss and Health Supplements - China - September 2016

    • Consumer Report
    • September 2016
    • China

    “Despite a big population of people diagnosed with overweight issues, the weight loss market in China only achieved moderate growth in 2015-16. The health supplement market grew faster by comparison, but still remains highly fragmented with fierce competition. There is no ...

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  6. Leisure Centres and Swimming Pools - UK - September 2016

    • Consumer Report
    • September 2016
    • UK

    “Increased outsourcing of public leisure centre and swimming pool provision is proving a positive influence on investment and revenues but finds facility users sensitive to rising admission prices and risks de-prioritising public health and activity goals.”
    – David Walmsley, ...

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  7. Diet Trends - US - September 2016

    • Consumer Report
    • September 2016
    • US

    "The market for diet products has faced slight declines since 2011. As what consumers consider “healthy” continues to evolve, diet products have struggled to keep up with changing preferences. Packaged and processed foods continue to fall out of favor, shrinking the opportunity ...

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  8. Vitamins and Supplements - UK - September 2016

    • Consumer Report
    • September 2016
    • UK

    “Increased NPD and investment in marketing helped return healthy growth to the vitamins and supplements market in 2015. Demographically positioned vitamins proved among the biggest success stories of the year, reflecting consumer demand for more targeted health solutions and ...

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  9. Healthy Lifestyles - Canada - July 2016

    • Consumer Report
    • July 2016
    • Canada

    "The emotional benefits of feeling good and being happier are keeping consumers motivated and engaged. Canadians remain steadfast in cooking and less willing to compromise health for convenience."

    - Carol Wong-Li, Senior Analyst, Lifestyles and Leisure

    This report looks at the ...

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  10. Fruit - US - July 2016

    • Consumer Report
    • July 2016
    • US

    "Fruit sales in the US have surpassed the $48 billion mark, growing consistently for the past decade, aside from a slight slowdown in 2014-15 due to an increase in fresh fruit prices. Fruit’s overall healthy reputation and the consumer desire for fresher foods should propel ...

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No. of reports 1 of 21