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Consumer Lifestyle Marketing and Promotion Market Research

Mintel’s consumer lifestyles, marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the consumer lifestyles, marketing and promotion market size and consumer lifestyles, marketing and promotion market share.


Mintel’s consumer lifestyles, marketing and promotion industry reports can help you gain further insight into the consumer lifestyles, marketing and promotion market trends and gain valuable consumer lifestyles, marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute consumer lifestyles, marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Media Consumption by the Black Consumer - US - July 2011

    Black consumers exhibit lower-than-average consumption rates across all types of media, making them an elusive group. As such, marketers must pay the closest attention to those outlets that are the most likely to engage Black consumers.

    By understanding their attitudes and media usage patterns, ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2011
    US
  2. Consumers and The Economic Outlook - Quarterly Update - UK - July 2011

    This report looks at the current consumer trends, behaviours and changes which are affecting the economic outlook in the UK. Factors such as changes in the home, health, spending patterns and consumer reactions to other economic issues are all included.

    Although people seem to be slightly less ...

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    £995.00 (Excl.Tax)
    Consumer Report
    July 2011
    UK
  3. Hispanic Media Consumption - US - June 2011

    This report explores the attitudes and desires of Hispanic media consumers and features an extensive analysis of how they view the portrayal of Hispanics in the media, how they identify with Hispanic culture, and what they like, dislike and crave with regard to content across all media.

    Some key ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    June 2011
    US
  4. Old vs Young on the Net - UK - May 2010

    • Over the past five years, internet penetration among over-65 year-olds has doubled to two in five in this age group. Take-up among those aged 55-64 is higher still, and both continue to grow.
    • Over-55 year-olds demonstrate having a below-average number of technology-related devices in the home. ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    May 2010
    UK
  5. Paid-For vs Free - Consumer Attitudes to Pricing in Media and Music - UK - April 2010

    This report analyses market trends and consumer attitudes as regards the issues around paid versus free newspaper, magazine, TV and music content, investigating the core market factors, strengths and weaknesses, consumer dynamics, illustrative case studies and likely future developments.

    • Half of ...

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    £1,695.00 (Excl.Tax)
    Consumer Report
    April 2010
    UK
  6. Advertising and Marketing in New Media - UK - October 2009

    Mintel's research shows that internet users pay nearly twice as much attention to ads via search engines such as Google compared to social networks. Given that sites such as Facebook remain popular places to spend extended periods of time, this is perhaps down to the fact that attentions are ...

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    £1,695.00 (Excl.Tax)
    Consumer Report
    October 2009
    UK
  7. Attitudes toward Traditional Media Advertising and Promotional Marketing - US - August 2009

    The advertising industry is facing one of the most challenging environments in decades. Most forms of traditional media have been forced to re-examine their business models under pressure from the economic recession and the adoption of disruptive technologies. In this report, Mintel looks at how ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2009
    US
  8. Black Media - US - July 2009

    With the economic impact of African Americans continuing to grow at a vigorous clip, skilled marketers need to understand how Black media acts as a gateway to tapping into this spending power. Unlike mainstream TV channels or internet sites, media outlets that specialize in Black-oriented content ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2009
    US
  9. Customising the TV Viewing Experience - UK - June 2009

    With the growth of on-demand services, consumers now have more ways of watching TV than ever before, while the growing popularity of personal video recorders (PVRs) is allowing greater control over viewing schedules. Customisation is clearly a growing trend, but what effect is this having on ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    June 2009
    UK
  10. Regional Newspapers - UK - May 2009

    When Mintel last reported on this market in November 2007 the trade was confident that sound strategies were in place to maintain readership across different formats, but it is still not clear whether they have succeeded overall or not. In a market with around 1,270 titles there are inevitably ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    May 2009
    UK
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