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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 11 of 25
  1. Budget Shopper - US - October 2010

    • Consumer Report
    • October 2010
    • US

    The official announcement that the recession came to an end in June 2009 seems out of sync with the reality of most Americans still feeling the effects of the downturn. Reflecting an enduringly recessionary mindset, a majority of consumers continue to say that they are ...

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  2. Senior Purchasing Decisions - US - May 2010

    • Consumer Report
    • May 2010
    • US

    In today’s media, over-65s are largely marginalized by marketers that want to keep their appeal as broad as possible. This tendency will necessarily change over the next few years as Baby Boomers bring their buying power across the 65-year mark. An understanding of how ...

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  3. The Hispanic Blue Collar Consumer - US - May 2010

    • Consumer Report
    • May 2010
    • US

    Hispanics are the largest minority group in the US and the second major ethnicity among blue collar workers. Hispanic blue collars are usually foreign-born, Spanish-dominant, have lower educational attainment and consequently lower income than non-Hispanic blue collars. They ...

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  4. Share of Wallet: Hispanics - US - February 2010

    • Consumer Report
    • February 2010
    • US

    Hispanic purchasing power is as diverse as the consumers it represents. It is $1 trillion strong and is growing faster than the purchasing power of any other group. The economic profile of a Hispanic consumer is dynamic. Lower-income households are spending more on food than ...

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  5. Share of Wallet: Blacks - US - February 2010

    • Consumer Report
    • February 2010
    • US

    A variety of measures indicate that the economy did not significantly improve in 2009, as many had hoped. Unemployment rose steadily throughout the first three quarters of 2009 and reached a 28-year high of 10% as of December 2009 with more than 15% unemployment among Black ...

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  6. Customer Satisfaction and Loyalty Programs - US - January 2010

    • Consumer Report
    • January 2010
    • US

    Customer satisfaction and loyalty programs have become more important to retailers and service providers as they struggle to hold on to customers in a prolonged economic downturn. Indeed, membership in loyalty and reward programs, most of which promise savings in the form of ...

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  7. Baby Boomers and Finance - US - January 2010

    • Consumer Report
    • January 2010
    • US

    Baby Boomers have long been an attractive target for consumer marketers due to the sheer size of this generation and its substantial spending power. As members of the Baby Boomer generation move closer to their retirement years, they are losing some of their allure to consumer ...

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  8. Budget Shopper - US - October 2009

    • Consumer Report
    • October 2009
    • US

    The current recession didn’t so much start a trend toward budget shopping as intensify one already in place. While belt tightening has been an ongoing process in recent years, the motivations for it have shifted considerably in the past 12 months as the recession has deepened ...

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  9. Mass Affluent and Retirement Planning - US - October 2009

    • Consumer Report
    • October 2009
    • US

    This report expands on the themes contained in Mintel’s April 2008 report, Who are the Mass Affluent? – US, April 2008, focusing specifically on the retirement planning activities of this group. The retirement investment behavior and attitudes of this group are analyzed as well ...

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  10. Echo Boomers and Finance - US - September 2009

    • Consumer Report
    • September 2009
    • US

    This report looks at this emerging generation, known as Echo Boomers, Gen Y or Millennials, and examines their aspirations, the challenges they face and their unmet needs. Echo Boomers represent the next generational bulge. More numerous than Gen Xers, these children of Baby ...

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No. of reports 11 of 25