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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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8 Item(s)
  1. Budget Shopper - US - October 2009

    • Consumer Report
    • October 2009
    • US

    The current recession didn’t so much start a trend toward budget shopping as intensify one already in place. While belt tightening has been an ongoing process in recent years, the motivations for it have shifted considerably in the past 12 months as the recession has deepened ...

    US $4,395.00 (Excl.Tax)
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  2. Mass Affluent and Retirement Planning - US - October 2009

    • Consumer Report
    • October 2009
    • US

    This report expands on the themes contained in Mintel’s April 2008 report, Who are the Mass Affluent? – US, April 2008, focusing specifically on the retirement planning activities of this group. The retirement investment behavior and attitudes of this group are analyzed as well ...

    US $4,395.00 (Excl.Tax)
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  3. Echo Boomers and Finance - US - September 2009

    • Consumer Report
    • September 2009
    • US

    This report looks at this emerging generation, known as Echo Boomers, Gen Y or Millennials, and examines their aspirations, the challenges they face and their unmet needs. Echo Boomers represent the next generational bulge. More numerous than Gen Xers, these children of Baby ...

    US $4,395.00 (Excl.Tax)
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  4. Gen X Finance - US - June 2009

    • Consumer Report
    • June 2009
    • US

    Gen Xers represent a prime target for financial services companies as they establish households, start raising families, buy homes, and plan for their children’s education and their own retirements. For decades, Baby Boomers have been in the limelight, but Gen Xers are set to ...

    US $4,395.00 (Excl.Tax)
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  5. Green Marketing in Financial Services - US - April 2009

    • Consumer Report
    • April 2009
    • US

    Green marketing encompasses more than the promotion of environmentally friendly products. It promotes brands or companies as supporting environmental causes, and as running their businesses and operations in an environmentally positive way. Green messages have proliferated ...

    US $4,395.00 (Excl.Tax)
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  6. DIY in a Down Economy - US - February 2009

    • Consumer Report
    • February 2009
    • US

    This report examines both the broader home improvement market and the narrowly defined DIY-only market, which excludes services and sales to professions. It focuses on how the home improvement market has been changing with the collapse of the housing market and the broader ...

    US $4,395.00 (Excl.Tax)
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  7. Mass Affluent and Credit Cards - US - February 2009

    • Consumer Report
    • February 2009
    • US

    This report expands on the analysis presented in Mintel’s Who Are the Mass Affluent?—U.S., April 2008, specifically focusing on the relationship between these consumers and the credit card industry. The attitudes, behaviors and values of mass affluent consumers are all ...

    US $4,395.00 (Excl.Tax)
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  8. Teens and Finance - US - January 2009

    • Consumer Report
    • January 2009
    • US

    This report examines the use of financial services among teens as well as their knowledge levels and attitudes toward financial matters. It focuses on the key questions facing the financial services industry as it seeks to establish relationships with teens. Some of the ...

    US $4,395.00 (Excl.Tax)
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8 Item(s)