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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 11
  1. Marketing to the Middle Classes - Brazil - November 2015

    • Consumer Report
    • November 2015
    • Brazil

    "Middle class consumers are still the target of companies operating in Brazil, who compete among each other for the opportunity to increase their sales volume, especially in difficult times when most consumers are purchasing the same or less than a year ago. Inflation and ...

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  2. Eating Out Trends - Brazil - August 2015

    • Consumer Report
    • August 2015
    • Brazil

    "The economic downturn has already started affecting Brazilian’s eating out habits, but more than focusing on price alone, it is important that the foodservice sector is aware that low price does not necessarily guarantee consumers’ loyalty. Many consumers consider eating out ...

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  3. Tendências em Comer Fora - Brasil - Agosto 2015

    • Consumer Report
    • August 2015
    • Brazil

    “Conveniência e experiência são fatores que podem contribuir para gerar diferenciação para o setor de foodservice. Por exemplo, mulheres de 16-24 anos querem economizar tempo, e os jovens em geral recorrem a pratos prontos, mostrando a importância da conveniência para este ...

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  4. Marketing to Singles - Brazil - January 2015

    • Consumer Report
    • January 2015
    • Brazil

    “The segment of products and services focused on singles has become quite attractive for brands, services, and supermarkets, as the number of singletons keep growing, reaching nearly half the population. Luxury items, travel, spa services, and upgrades of any sort should be ...

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  5. Copa do Mundo e Jogos Olímpicos - Atitudes dos Brasileiros em Relação a Grandes Eventos - Brasil - Outubro 2014

    • Consumer Report
    • October 2014
    • Brazil

    "É provável que os brasileiros nunca mais tenham a oportunidade de vivenciar outra Copa do Mundo e Jogos Olímpicos realizados no Brasil, com um intervalo tão curto entre eles. Estas competições representam uma oportunidade única para o Brasil mostrar sua capacidade de sediar ...

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  6. World Cup and Olympic Games - Brazilian Attitudes towards Major Events - Brazil - October 2014

    • Consumer Report
    • October 2014
    • Brazil

    “People may never witness another World Cup and Olympic/Paralympic Games in Brazil in their lifetime, particularly so close in time to each other. These events represent an unparalleled opportunity for Brazil to show its ability to host such large and expensive events to the ...

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  7. On-premise Beverage Consumption Trends - Brazil - June 2014

    • Consumer Report
    • June 2014
    • Brazil

    “Although there has been a fall in consumption of spirits in the on-trade sector in recent years, a number of brands, especially spirit brands, are opening their own bars in Brazil. This provides an interesting way to promote consumption and showcase the latest launches. Beer, ...

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  8. Whisky in Brazil (2011) – Market Sizes

    • Market Data
    • April 2012
    • Brazil
    Whisky in Brazil by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2011. This market covers all whiskies, whiskeys and related products. Market size is based on retail (off trade) and non-retail (on trade and food ...
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  9. Vodka in Brazil (2011) – Market Sizes

    • Market Data
    • April 2012
    • Brazil
    Vodka in Brazil by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2011. This report covers all vodkas and related spirits. Market size is based on retail (off trade) and non-retail (on trade and food industry) sales. ...
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  10. DVD Players in Brazil (2011) – Market Sizes

    • Market Data
    • March 2012
    • Brazil
    DVD Players in Brazil by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2011. This report covers stand alone DVD players and blue ray DVD. The sales of DVD recorders are insignificant. It excludes PS3 games consoles, ...
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No. of reports 1 of 11