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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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4 Item(s)
  1. Marketing para as Mães - Brasil - Novembro 2013

    • Consumer Report
    • November 2013
    • Brazil

    “As mães brasileiras são, na sua maioria, adultas jovens, da nova classe média, que trabalham. O número médio que têm de filhos é 1,77 e a idade média em que têm o primeiro deles é a de 27 anos. São mães que lidam diariamente com a difícil escolha de o que priorizarem em suas ...

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  2. Marketing to Moms - Brazil - November 2013

    • Consumer Report
    • November 2013
    • Brazil

    “Representing nearly six in 10 Brazilian women, mothers are a lucrative group of consumers; they are investing more in their careers (which means income enhancement) and putting more expectations on products and services with quality and convenience benefits in order to help ...

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  3. Estilo de Vida dos Acima de 55 anos - Brasil - Setembro 2013

    • Consumer Report
    • September 2013
    • Brazil

    “A população mundial está envelhecendo e os jovens adultos adiando cada vez mais os planos de constituir família. Essa mudança no perfil demográfico, com menos reposição, ocorre de maneira intensa no Brasil. Nos últimos cinquenta anos, o percentual de idosos quase dobrou e as ...

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  4. Lifestyles of the Over-55s - Brazil - September 2013

    • Consumer Report
    • September 2013
    • Brazil

    “The world’s population is aging and young adults are increasingly postponing plans to start a family. This demographic profile change, with lower levels of population replacement, is strong in Brazil. Brazilian women are postponing having children until later in life, and it’s ...

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4 Item(s)