Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

8 Item(s)
  1. Black Baby Boomers - US - November 2009

    • Consumer Report
    • November 2009
    • US

    Black Baby Boomers have long been ignored by marketing messages that are geared to the young in spite of the fact that they represent the largest African American generational segment and currently hold the greatest amount of wealth of all Black generations. They represent a ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  2. Lifestyles of Baby Boomers - US - October 2009

    • Consumer Report
    • October 2009
    • US

    The two years since the last Mintel report on Baby Boomers, Spending Power of Baby Boomers—U.S., February 2007, have seen dramatic changes in the US economy. Beginning in late 2007 and intensifying in 2008, consumers have been assaulted by the credit crisis, foreclosures, bank ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  3. The Social Dynamics of 18-24 Year-old Males - US - September 2009

    • Consumer Report
    • September 2009
    • US

    The 18-24 year-old male demographic is attractive to marketers because of their tendency to be early adopters (and often opinion leaders) of new trends, particularly in technology, fashion, and entertainment. However, these younger consumers are also difficult to reach due to ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  4. Character Merchandising - US - August 2009

    • Consumer Report
    • August 2009
    • US

    The recession has had an extremely detrimental affect on the character merchandising industry, with estimated retail sales of $8.5 billion in 2009, a 28% decline from the level observed in 2007. Given the current climate, it is especially important for character merchandisers ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  5. Marketing Health to Parents and Children - US - March 2009

    • Consumer Report
    • March 2009
    • US

    The population of children is growing, and with it grows concern over the health issues they face. Childhood obesity, and the related health risks, has been the target of attention, and parents are seeking out healthier nutrition for their kids. However, there are a number of ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  6. Marketing to Moms - US - February 2009

    • Consumer Report
    • February 2009
    • US

    This report examines strategies marketers can use to reach the large and diverse population of mothers in the U.S.

    A host of dynamic issues are analyzed, all of which inform a nuanced approach toward marketing to moms in the “new economy”:

    • The demographics of motherhood, ranging ...
    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  7. Multicultural Young Adults - US - February 2009

    • Consumer Report
    • February 2009
    • US

    Through immigration, intermarriage and other trends, the U.S. population is becoming more and more diverse, making multicultural consumers an increasingly important audience for businesses and marketers to understand. Young adult consumers ages 18-34 are a particularly ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  8. Teens and Finance - US - January 2009

    • Consumer Report
    • January 2009
    • US

    This report examines the use of financial services among teens as well as their knowledge levels and attitudes toward financial matters. It focuses on the key questions facing the financial services industry as it seeks to establish relationships with teens. Some of the ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
8 Item(s)