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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 20
  1. Leisure Review - UK - December 2016

    • Consumer Report
    • December 2016
    • UK

    “Social media has become increasingly image-based, which leisure venues need to take into account as they look to utilise social media for promotion and engagement. Leisure venues should be looking to offer creative, visually rich experiences that people will want to post ...

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  2. Attitudes towards Weddings - UK - December 2016

    • Consumer Report
    • December 2016
    • UK

    “Nearly half of all adults have attended at least one part of a wedding/civil partnership celebration in the last three years, presenting opportunities for retailers to tap into the need for gifts and new clothes amongst future guests. The charity sector could also look to ...

    £2,195.00 (Excl.Tax)
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  3. Marketing to Students - China - October 2016

    • Consumer Report
    • October 2016
    • China

    “Today’s Chinese university students are more independent financially and mentally. They make sensible and value-driven purchases and like brands that speak their minds. Showing off is not a primary pursuit. They intend to live free from societal pressure and competition. To ...

    £3,486.28 (Excl.Tax)
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  4. Marketing to Black Moms - US - September 2016

    • Consumer Report
    • September 2016
    • US

    "Black moms are the information gatekeepers, product and service decision makers, and the representative of her household. Although she is stretched across her parental and personal responsibilities, she takes comfort in knowing that her village – headed by her mom – will serve ...

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  5. Marketing to Parents - Canada - September 2016

    • Consumer Report
    • September 2016
    • Canada

    "As parents are more likely to be working full time than ever before, the approach to parenting necessitates a certain level of independence from their children. The result is a greater respect afforded to their children, evidenced by greater input from children on family ...

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  6. Marketing to Moms - US - September 2016

    • Consumer Report
    • September 2016
    • US

    "Moms today are having their first child later in life and are choosing to have smaller families. Increasing childcare costs and limited benefits for working moms (such as paid maternity leave), are leading more moms to consider staying at home. Ultimately, moms today are proud ...

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  7. Marketing to Hispanic Moms - US - September 2016

    • Consumer Report
    • September 2016
    • US

    "Hispanic moms are devoted to their families and their homes. They feel they are doing a good job as mothers. They recognize there are challenges associated with motherhood and managing their households. However, unacculturated Hispanics seem to welcome those challenges and be ...

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  8. Marketing to Baby Boomers - US - July 2016

    • Consumer Report
    • July 2016
    • US

    Baby Boomers are aged 52-70 and are making the transition from parents to grandparents and from full-time employment to full-time retirement. Although Baby Boomers have entered the second half of their lives, they don’t necessarily feel “old” and want to continue to have ...

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  9. Lifestyles of Children and Teens - UK - July 2016

    • Consumer Report
    • July 2016
    • UK

    “As watching TV and using technology remains the top activity both after school and on weekends, today’s kids and teens are far more exposed to advertising than previous generations ever were. Building cradle-to-grave loyalty has become easier, but brands need to tread ...

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  10. Families - UK - July 2016

    • Consumer Report
    • July 2016
    • UK

    “Over half of all parents believe that families today are not as close as they used to be, reflecting how the pressures of modern life are preventing them from enjoying important quality time with their children. This suggests that campaigns highlighting how products and ...

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No. of reports 1 of 20