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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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8 Item(s)
  1. Marketing to Teens - China - November 2018

    • Consumer Report
    • November 2018
    • China

    “Although today's adolescents are more assertive and individualistic, which is related to democratic family environments, they still share a lot in common. A strong interest is shown in aesthetics and humane knowledge. They do not reject advertising per se, but demand humour ...

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  2. Wedding Trends - China - March 2018

    • Consumer Report
    • March 2018
    • China

    “Although China is getting more tolerant of different ways of living, this is still a collectivistic society – valuing family cohesion and conformity. This means dating, wedding planning and marriage counselling businesses will not become sunset industries. In fact, young ...

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  3. Marketing to Students - China - October 2016

    • Consumer Report
    • October 2016
    • China

    “Today’s Chinese university students are more independent financially and mentally. They make sensible and value-driven purchases and like brands that speak their minds. Showing off is not a primary pursuit. They intend to live free from societal pressure and competition. To ...

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  4. Marketing to Over 55s - China - February 2015

    • Consumer Report
    • February 2015
    • China

    “In China, the number of people above the aged 60 or over will reach 400 million in the early 2030s, representing a quarter of the country’s total population. To put this into perspective, the total US population is officially forecast to be 359.4 million in 2030. The United ...

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  5. Marketing to Consumers in their 20s - China - January 2014

    • Consumer Report
    • January 2014
    • China

    “The rising cost of living, particularly within the larger cities, has only served to contribute to the financial pressure on the twentysomethings. As a result, many have yet to break free from the parental home and find their own financial independence, or to appreciate the ...

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  6. Marketing to Mums - China - November 2013

    • Consumer Report
    • November 2013
    • China

    “Chinese mums are becoming more demanding in what they want to achieve as well as savvier in how they achieve these goals. This has profound implications and opportunities for brands marketing to mums.”

    – Ruyi Xu, Deputy Research Manager

    In this report, we answer the following ...

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  7. Consumer Lifestyles: China's Grey Hairs - December 2012

    • Consumer Report
    • December 2012
    • China

    “Chinese people who will be at retirement age on or before 2015 have been witness to massive social upheavals and change. In order to understand what shapes the way they behave as consumers, we need to first grasp the scope of the changes they have witnessed, and how these ...

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  8. Consumer Lifestyles: Meet the Little Emperors - China - November 2012

    • Consumer Report
    • November 2012
    • China

    “China’s ‘Little Emperors’ are the youth of the country’s nascent emerging middle class. Growing up in families with higher-than-average discretionary incomes, no siblings and active grandparents, they are the beneficiaries of rising expenditure on children. However, a rigid ...

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8 Item(s)