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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 96
  1. Coffee and Tea Shops – Indian Consumer – 2018

    • Consumer Report
    • December 2018
    • India

    Aim to position café brands as more of a lifestyle accessory rather than just an occasional indulgence.

    Ranjana Sundaresan, Food & Drink Analyst, India

    EXECUTIVE SUMMARY

    KEY TRENDS

    • Key drivers
    • Global trends and how they are playing out in India

    CONSUMER INSIGHTS

    • What Indians drink out ...
    £1,950.29 (Excl.Tax)
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  2. Cooking Enthusiasts - Canada - December 2018

    • Consumer Report
    • December 2018
    • Canada

    "It can be said that Canadians know their way around a kitchen given that virtually all Canadians (97%) claim to have at least a minimum of basic cooking skills. Although the activity is one that most enjoy, time constraints and logistical considerations lead half the ...

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  3. OTCs – Indian Consumer – 2018

    • Consumer Report
    • December 2018
    • India

    Leverage the new norms of the OTC market in India. Help resolve consumers' concerns, which go beyond just cure, and offer holistic solutions to their ailments.

    Minu Srivastava, Consumer Research Analyst, India

    EXECUTIVE SUMMARY

    KEY TRENDS

    • Key drivers
    • Global trends and how they are ...
    £1,950.29 (Excl.Tax)
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  4. Seniors and Health - US - December 2018

    • Consumer Report
    • December 2018
    • US

    "The number of Seniors, adults aged 65+, is on the rise. By 2023, the US population of Seniors will be 61.6 million strong, accounting for 23.2% of the total US population – up from 20.6% in 2018. Today’s Seniors express a positive, realistic attitude toward health. Focusing on ...

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  5. Attitudes towards Sharing Economy - China - December 2018

    • Consumer Report
    • December 2018
    • China

    “Chinese consumers have not built up the habit of using sharing products and services and show great concern. As the market still stands in an emerging to growth stage, rules and regulations need to be further improved. Yet it also provides substantial space for companies to ...

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  6. Loyalty Programmes in Travelling - China - December 2018

    • Consumer Report
    • December 2018
    • China

    “Loyalty is more important than ever now in the travel market, as consumers are provided with increasingly diversified travel options, from home rental to car sharing, and price-hunting tools at their disposal. Travel loyalty programmes can’t count on the points to keep their ...

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  7. Alimentação Saudável - Tendências - Brasil - Dezembro 2018

    • Consumer Report
    • December 2018
    • Brazil

    “Apesar de se mostrar interessado em adotar e manter hábitos alimentares mais saudáveis, o brasileiro vê grandes barreiras no alto custo das opções saudáveis, na dificuldade de identificar e de encontrar esses produtos. Entretanto sua disposição para pagar mais caro por ...

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  8. Lifestyle of Mums – Indian Consumer – 2018

    • Consumer Report
    • December 2018
    • India

    Offer products to suit the lifestyles of evolving mothers. Help mothers strike the right balance between responsibilities and self-care.

    Nidhi Sinha, Head of Content - India Consumer

    EXECUTIVE SUMMARY

    KEY TRENDS

    • Key drivers
    • Global trends and how they are playing out in India

    CONSUMER ...

    £1,950.29 (Excl.Tax)
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  9. Brand Leaders - UK - December 2018

    • Consumer Report
    • December 2018
    • UK

    “Although many brands are undertaking new and exciting initiatives, particularly in terms of product/service development or ethical behaviour, there tends to be a prevailing attitude amongst consumers that brands which have ‘been there and done that’ are the ones that excel.”

    – ...

    £2,195.00 (Excl.Tax)
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  10. Natural and Organic Personal Care Consumer - US - December 2018

    • Consumer Report
    • December 2018
    • US

    "Natural brands continue to experience growth, albeit in a new direction. Clean beauty is the new green, with consumers looking for beauty products free from specific synthetic ingredients rather than synthetic-free. To expand consumer penetration of these products and advance ...

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No. of reports 1 of 96