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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 14
  1. Marketing to Millennials - Brazil - December 2014

    • Consumer Report
    • December 2014
    • Brazil

    “Convenience, sustainability, and customization are important aspects for Millennials, and the main factors that influence their purchasing decisions. Millennials are used to the convenience offered by online activities, and have developed a need for immediate answers and ...

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  2. Estilo de Vida dos Millennials - Brasil - Dezembro 2014

    • Consumer Report
    • December 2014
    • Brazil

    “Conveniência, sustentabilidade e customização são aspectos importante para os millennials, estando estes entre os principais fatores que os influenciam suas decisões de compra. Acostumados com a conveniência de atividades online, os millennials desenvolveram um desejo por ...

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  3. Shopping Trends - Brazil - November 2014

    • Consumer Report
    • November 2014
    • Brazil

    “Brazilians seek variety when shopping, and very few stick to one single shopping avenue. They are supported by a very vast network of stores, including more than 80,400 supermarkets/hypermarkets and 505 shopping centers. Online buyers also have extensive choice, with more than ...

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  4. Copa do Mundo e Jogos Olímpicos - Atitudes dos Brasileiros em Relação a Grandes Eventos - Brasil - Outubro 2014

    • Consumer Report
    • October 2014
    • Brazil

    "É provável que os brasileiros nunca mais tenham a oportunidade de vivenciar outra Copa do Mundo e Jogos Olímpicos realizados no Brasil, com um intervalo tão curto entre eles. Estas competições representam uma oportunidade única para o Brasil mostrar sua capacidade de sediar ...

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  5. World Cup and Olympic Games - Brazilian Attitudes towards Major Events - Brazil - October 2014

    • Consumer Report
    • October 2014
    • Brazil

    “People may never witness another World Cup and Olympic/Paralympic Games in Brazil in their lifetime, particularly so close in time to each other. These events represent an unparalleled opportunity for Brazil to show its ability to host such large and expensive events to the ...

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  6. Hábitos de Gastos do Consumidor - Brasil - Setembro 2014

    • Consumer Report
    • September 2014
    • Brazil

    “A maioria dos brasileiros interessa-se por preços promocionais, sejam de loja ou de marca. Todavia, as promoções mais customizadas, baseadas em perfil de compra e demografia por exemplo, tendem a priorizar as classes de alta renda. Como referência, cerca de 30% dos ...

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  7. Consumer Spending Habits - Brazil - September 2014

    • Consumer Report
    • September 2014
    • Brazil

    “The majority of Brazilians are interested in promotional prices offered by stores and brands. However, customized promotions, based on consumers’ profiles and demographics, for example, tend to be more beneficial to higher socioeconomic groups – about 30% of AB consumers used ...

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  8. Consumo de Bebidas Fora de Casa - Tendências - Brasil - Junho 2014

    • Consumer Report
    • June 2014
    • Brazil

    "Apesar da redução do consumo de bebidas alcoólicas fora de casa observada no Brasil nos últimos anos, marcas de bebidas, principalmente de destilados, abrem cada vez mais bares próprios no país. Essa é uma estratégia interessante para incentivar o aumento do consumo e promover ...

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  9. Marketing to the Middle Classes - Brazil - June 2014

    • Consumer Report
    • June 2014
    • Brazil

    “Middle-class consumers are still the target of leading companies operating in Brazil, who are competing among each other for the chance to significantly increase their sales volume. However, Brazilian middle-class is diverse; subgroups within this socioeconomic group are in ...

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  10. Marketing para a Classe Média - Brasil - Junho 2014

    • Consumer Report
    • June 2014
    • Brazil

    “A proporção de brasileiros pertencentes à classe média é grande e diversificada, o que justifica, em muitos casos, entender as principais diferenças entre os subgrupos C1 e C2.”

    – Sheila Salina, Analista Sênior de Estilo de Vida

    Neste relatório, vamos responder às seguintes questõ

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No. of reports 1 of 14