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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 21 of 123
  1. Estilo de Vida Ocupado - Brasil - Outubro 2017

    • Consumer Report
    • October 2017
    • Brazil

    “À medida que os consumidores continuam a procurar maneiras de fortalecer seus hábitos alimentares saudáveis, combater o estresse e aproveitar melhor o seu tempo, há oportunidades para que marcas e empresas criem ferramentas e recursos que os ajudem a atingir esses objetivos. ...

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  2. Fragrâncias - Brasil - Setembro 2017

    • Consumer Report
    • September 2017
    • Brazil

    “O mercado de perfumes no Brasil é único: a força das vendas das marcas nacionais é muito grande, o que faz com que a categoria garanta as vendas no varejo, apesar da crise econômica brasileira. Porém, a categoria ainda deve vencer alguns obstáculos, como a falsificação de ...

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  3. E-commerce - Brazil - July 2017

    • Consumer Report
    • July 2017
    • Brazil

    “The online sales channels have been evolving in Brazil. Although it’s not so big compared to countries like the United States, the Brazilian e-commerce market is being transformed and consumers have access to all the devices needed to do their online shopping (laptops, ...

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  4. Estilo de Vida dos Brasileiros - Hábitos de Gastos do Consumidor - Brasil - Junho 2017

    • Consumer Report
    • June 2017
    • Brazil

    “O desemprego ainda está afetando grande parte dos brasileiros, o que os leva a mudar e adaptar seu comportamento de compra durante a crise atual. Apesar de se programarem para pagar dívidas e economizar para o futuro, muitos consumidores ainda declaram gastar dinheiro extra ...

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  5. Color Cosmetics - Brazil - June 2017

    • Consumer Report
    • June 2017
    • Brazil

    “The Brazilian consumers seem to be more aware of the color cosmetics they use. Products with sun protection, hypoallergenic, and not tested on animals are well regarded when shopping. In addition, they have been demanding attractive colors and finishing, as well as special ...

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  6. Brazilian Lifestyles - Spending Habits - Brazil - June 2017

    • Consumer Report
    • June 2017
    • Brazil

    “Many Brazilians are still dealing with unemployment, having to change their spending habits during the current economic crisis. Although they are willing to pay off debts and save money for the future, many consumers still spend extra money on entertainment and leisure ...

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  7. Varejo de Produtos de Beleza - Brasil - Janeiro 2017

    • Consumer Report
    • January 2017
    • Brazil

    “O varejo de produtos de saúde e beleza no Brasil é único, marcado pelas vendas multicanais e pela grande oferta de produtos. Ações nos canais de compra para fidelizar os consumidores tornam-se essenciais num mercado de concorrência tão acirrada. As farmácias têm se inspirado ...

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  8. Supermercados e Hipermercados - Brasil - Dezembro 2016

    • Consumer Report
    • December 2016
    • Brazil

    "O mercado varejista de alimentos e bebidas no Brasil é muito competitivo, e os varejistas que irão se destacar entre os consumidores, e ultrapassar a concorrência, serão aqueles que oferecerem novos produtos e serviços.Devido à situação econômica, varejistas de alimentos e ...

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  9. Supermarkets and Hypermarkets - Brazil - December 2016

    • Consumer Report
    • December 2016
    • Brazil

    “The grocery retail world is quite competitive and operators that can offer new products and services will certainly stand out and get ahead of the competition.

    Due to the economic situation, grocery retailers need to learn how to deal with a much more selective consumer who is ...

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  10. Estilo de Vida dos Acima de 55 anos - Brasil - Setembro 2016

    • Consumer Report
    • September 2016
    • Brazil

    “Pessoas acima de 55 anos gostam de passar o tempo com a família e os amigos. Por isso, muitas empresas de diferentes setores poderiam se beneficiar ao combinar as necessidades de consumidores mais velhos e mais jovens.

    O número de sêniores trabalhando além da aposentadoria está ...

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No. of reports 21 of 123