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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 14
  1. Supermercados e Hipermercados - Brasil - Dezembro 2016

    • Consumer Report
    • December 2016
    • Brazil

    "O mercado varejista de alimentos e bebidas no Brasil é muito competitivo, e os varejistas que irão se destacar entre os consumidores, e ultrapassar a concorrência, serão aqueles que oferecerem novos produtos e serviços.Devido à situação econômica, varejistas de alimentos e ...

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  2. Supermarkets and Hypermarkets - Brazil - December 2016

    • Consumer Report
    • December 2016
    • Brazil

    “The grocery retail world is quite competitive and operators that can offer new products and services will certainly stand out and get ahead of the competition.

    Due to the economic situation, grocery retailers need to learn how to deal with a much more selective consumer who is ...

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  3. Estilo de Vida dos Acima de 55 anos - Brasil - Setembro 2016

    • Consumer Report
    • September 2016
    • Brazil

    “Pessoas acima de 55 anos gostam de passar o tempo com a família e os amigos. Por isso, muitas empresas de diferentes setores poderiam se beneficiar ao combinar as necessidades de consumidores mais velhos e mais jovens.

    O número de sêniores trabalhando além da aposentadoria está ...

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  4. Marketing to Over-55s - Brazil - September 2016

    • Consumer Report
    • September 2016
    • Brazil

    “Seniors like to spend their time with family and friends. Therefore, many companies in different industries could benefit from combining the needs of older and younger consumers. The number of seniors who are working beyond retirement is also increasing. This not only has ...

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  5. Estilo de Vida Sustentável - Brasil - Agosto 2016

    • Consumer Report
    • August 2016
    • Brazil

    “Os brasileiros estão mais conscientes em relação aos impactos negativos que suas ações podem ter sobre o meio ambiente. Mas, ainda que os consumidores exijam atitudes sustentáveis das empresas, a situação financeira delicada faz com que eles estejam poucos dispostos a pagar ...

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  6. Sustainable Lifestyles - Brazil - August 2016

    • Consumer Report
    • August 2016
    • Brazil

    “Brazilians are more conscious about the negative impacts their actions could have on the environment. While they are demanding more sustainable actions from companies, they are also cash-strapped and in many cases not willing to pay more for green/ethical products or looking ...

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  7. A Economia Brasileira - Mudanças nos Hábitos de Economia e Gasto do Consumidor - Brasil - Julho 2016

    • Consumer Report
    • July 2016
    • Brazil

    “A recessão econômica, com aumento da inflação e das taxas de juros, acesso mais restrito ao crédito e desemprego em alta, tem levado os consumidores brasileiros a mudar seus hábitos de gasto e economia. Ao mesmo tempo em que estão buscando melhores ofertas, planejando suas ...

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  8. The Brazilian Economy - Changes in Saving and Spending Habits - Brazil - July 2016

    • Consumer Report
    • July 2016
    • Brazil

    “The recession, with higher inflation and interest rates, more difficult access to credit, and rising unemployment has made consumers change their spending and saving habits. While consumers look for deals, plan their purchases, and cut back on nonessential items, they are also ...

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  9. Estilo de Vida dos Brasileiros: Adaptando-se ao Novo Normal - Brasil - Junho 2016

    • Consumer Report
    • June 2016
    • Brazil

    "Diante da recessão econômica e da instabilidade política do Brasil, os consumidores brasileiros tiveram que reduzir gastos, mudando significativamente estilos de vida e hábitos de consumo a partir do ano passado. Por mais que o interesse em economizar dinheiro seja bastante ...

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  10. Brazilian Lifestyles 2016: Adapting to the New Normal - Brazil - June 2016

    • Consumer Report
    • June 2016
    • Brazil

    “As Brazil continues to dive deep into a recession and political upheaval, consumers have had to tighten their budgets, making significant changes to their lifestyles and purchasing habits during the last year. While consumer interest in thrift is high, it also holds ...

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No. of reports 1 of 14