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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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  • tick3Previous editions

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No. of reports 1 of 1204
  1. Managing Household Finances – Germany – 2020

    • Consumer Report
    • July 2020
    • Germany

    COVID-19 has led people to focus on essential spending and increase savings. However, its most lasting effect will be accelerating the shift toward digital channels.

    Bettina Krechel, Research Director - German Reports

    US $2,617.20 (Excl.Tax)
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    Out of stock

  2. Managing Household Finances – Germany – 2020

    • Consumer Report
    • July 2020
    • Germany

    COVID-19 has led people to focus on essential spending and increase savings. However, its most lasting effect will be accelerating the shift toward digital channels.

    Bettina Krechel, Research Director - German Reports

    US $2,617.20 (Excl.Tax)
    Find out more Add to cart
  3. Attitudes towards packaging - Germany - 2020

    • Consumer Report
    • June 2020
    • Germany

    With COVID-19 making hygiene a higher priority, many consumers are returning to packaged goods. However in the long term, greener solutions will still be in demand.

    Mainga Hachibiti, Research Analyst - Consumer Lifestyles

    US $2,617.20 (Excl.Tax)
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  4. Marketing to Hispanic Millennials: Incl Impact of COVID-19 - US - June 2020

    • Consumer Report
    • June 2020
    • US

    “COVID-19 has been very disruptive to Hispanic Millennials. The fact that the majority of Hispanic households experienced some loss of income likely had an even greater negative effect on Hispanic Millennials’ path toward feeling successful and having the material assets to ...

    US $4,395.00 (Excl.Tax)
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  5. Lifestyles of Luxury Car Owners - China - May 2020

    • Consumer Report
    • May 2020
    • China

    “Compared with the overall car market, the luxury car market is more resilient and will become more competitive after COVID-19 as the financial status of those who plan to purchase luxury cars is less impacted and upgrading demand persists."
    – Gloria Gan, Research Analyst, 30 ...

    US $4,460.00 (Excl.Tax)
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  6. Premiumisation of Local Brands Before and After COVID-19 - China - April 2020

    • Consumer Report
    • April 2020
    • China

    “Despite the short-term disruption, COVID-19 has brought a brighter spotlight on Chinese premium brands that many consumers’ purchasing has shifted to domestic products and services, as a result of reduced outbound travel and the concerns of after-service and warranty ...

    US $4,460.00 (Excl.Tax)
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  7. The Ethical Consumer - Germany - 2020

    • Consumer Report
    • April 2020
    • Germany

    Plastic pollution and climate change lead consumers’ concerns. But COVID-19 will change ethical consumers' priorities in the medium term.

    Mainga Hachibiti, Research Analyst - Consumer Lifestyles

    US $2,617.20 (Excl.Tax)
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  8. Out-of-home Eating Habits – Germany – 2020

    • Consumer Report
    • April 2020
    • Germany

    German foodservice brands can mitigate the damage caused by COVID-19 by ramping up takeaway options and delivery services.

    Dr. Christina Wessels, Research Analyst – Household & Leisure

    US $2,617.20 (Excl.Tax)
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  9. Social Media Influence – Indian Consumer – 2020

    • Consumer Report
    • March 2020
    • India

    Utilise social media's influence to drive societal changes. This will build brand equity and establish strong resonance with an evolving consumer base.

    Nidhi Sinha, Head of Content - India Consumer

    US $2,495.00 (Excl.Tax)
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  10. Marketing to Women - UK - March 2020

    • Consumer Report
    • March 2020
    • UK

    “When it comes to the role of gender in advertising, women, like men, are starting to feel as though advertisers are making too much of gender politics. As more brands play into themes about female empowerment, women are starting to question how genuine brands are being and if ...

    US $2,610.66 (Excl.Tax)
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No. of reports 1 of 1204