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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 1209
  1. Attitudes towards private labels – Germany – 2020

    • Consumer Report
    • August 2020
    • Germany

    Consumers' finances will be negatively impacted by the COVID-19 outbreak; private label can help German consumers balance value and quality.

    Mainga Hachibiti, Research Analyst - Consumer Lifestyles

    US $2,548.40 (Excl.Tax)
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  2. Impact of Sustainability in Beauty – Indian Consumer – 2020

    • Consumer Report
    • August 2020
    • India

    Hygiene and the current economy have reduced sustainability as a priority. Focus on social causes rather than green marketing to reignite the conversation.

    Tanya Rajani, Beauty & Personal Care Analyst - India

    US $2,495.00 (Excl.Tax)
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  3. Lifestyles of Women – Indian Consumer – 2020

    • Consumer Report
    • August 2020
    • India

    Women expect brands and campaigns to help them get things done, give them some quality time and also help redefine how their lifestyles are portrayed.

    Nidhi Sinha, Head of Content - India Consumer

    US $2,495.00 (Excl.Tax)
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  4. Charitable Giving: Inc Impact of COVID-19 - UK - July 2020

    • Consumer Report
    • July 2020
    • UK

    “The COVID-19 outbreak has already had a devastating impact on the charities sector, with estimates suggesting a minimum of £4.3 billion has been lost because of the pandemic. There has been a growing consumer shift away from cash donations in recent years, and hygiene fears ...

    US $2,542.03 (Excl.Tax)
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  5. Marketing to Pet Owners - China - July 2020

    • Consumer Report
    • July 2020
    • China

    “The outbreak of COVID-19 had less impact on the pet market, indeed the desire for pet companionship is even stronger. Owners’ love and care for their pets will remain unaffected by the virus, and the pet market is expected to continue to grow after consumers’ financial status ...

    US $4,460.01 (Excl.Tax)
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  6. The Chinese Consumer: Life after COVID-19 - China - July 2020

    • Consumer Report
    • July 2020
    • China

    “The gradual slowing of growth in the macro economy over the past ten years has already triggered consumers to establish prudent consumption habits. This outbreak of COVID-19 has intensified this attitude and it is expected to last a long time as a result of the uncertainty ...

    US $4,460.01 (Excl.Tax)
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  7. Managing Household Finances – Germany – 2020

    • Consumer Report
    • July 2020
    • Germany

    COVID-19 has led people to focus on essential spending and increase savings. However, its most lasting effect will be accelerating the shift toward digital channels.

    Bettina Krechel, Research Director - German Reports

    US $2,548.40 (Excl.Tax)
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  8. Attitudes towards packaging

    • Consumer Report
    • June 2020
    • Germany

    With COVID-19 making hygiene a higher priority, many consumers are returning to packaged goods. However in the long term, greener solutions will still be in demand.

    Mainga Hachibiti, Research Analyst - Consumer Lifestyles

    US $2,548.40 (Excl.Tax)
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  9. Marketing to Hispanic Millennials: Incl Impact of COVID-19 - US - June 2020

    • Consumer Report
    • June 2020
    • US

    “COVID-19 has been very disruptive to Hispanic Millennials. The fact that the majority of Hispanic households experienced some loss of income likely had an even greater negative effect on Hispanic Millennials’ path toward feeling successful and having the material assets to ...

    US $4,395.00 (Excl.Tax)
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  10. Lifestyles of Luxury Car Owners - China - May 2020

    • Consumer Report
    • May 2020
    • China

    “Compared with the overall car market, the luxury car market is more resilient and will become more competitive after COVID-19 as the financial status of those who plan to purchase luxury cars is less impacted and upgrading demand persists."
    – Gloria Gan, Research Analyst, 30 ...

    US $4,460.01 (Excl.Tax)
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No. of reports 1 of 1209