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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 15
  1. Music Concerts and Festivals - US - December 2017

    • Consumer Report
    • December 2017
    • US

    The concert and music festival industry continues on its upward trajectory, as the number of tickets sold grows, ticket prices increase, and events regularly sell out. The success of the live music industry will likely endure as young adults, a core audience, grow their income ...

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  2. Cooking Enthusiasts - US - November 2017

    • Consumer Report
    • November 2017
    • US

    "In 2017, Cooking Enthusiasts account for 46% of adults aged 18+, or about 115 million people. These adults have at least basic cooking skills, like or love cooking, and cook because they want to rather than because they have to. Innovation and competition in grocery retailing, ...

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  3. Attitudes Toward Technology and the Digital World - US - November 2017

    • Consumer Report
    • November 2017
    • US

    "The digital world has been integrated into daily lives in ways only science fiction could have predicted 50 years ago. While internet connectivity and the rapid pace of innovation have mostly had a positive impact on people’s lives, it is difficult for people to fully trust ...

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  4. Movie Theaters - US - October 2017

    • Consumer Report
    • October 2017
    • US

    Movie theaters face stiff competition from other content providers for consumers’ leisure time and dollars. However, total movie theater revenues are estimated to reach $17.2 billion in 2017, representing a 23.1% increase from 2012-17. As ticket prices rise and theater menus ...

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  5. Cruises - US - September 2017

    • Consumer Report
    • September 2017
    • US

    "The US cruise market continues to grow at a steady pace. As new ships enter the water with greater capacity and innovations, more passengers are cruising. Converting interest into action among adults who have never cruised is the key to passenger growth. Cruisers want ...

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  6. Marketing to Sports Fans - US - September 2017

    • Consumer Report
    • September 2017
    • US

    "85% of US adults follow at least one sport. The most passionate sports fans, Avid Fans, almost never miss a game/event for the sport/team they follow and account for more than half of sport fans (43%) or 109 million adults. America’s sport of choice is football, which attracts ...

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  7. The Leisure Outlook - UK - August 2017

    • Consumer Report
    • August 2017
    • UK

    “Leisure activities are driven by younger Millennials and parents of under-16s. Eating at pubs is a popular leisure activity, yet so is staying-in and ordering a takeaway. As the pay squeeze intensifies, more people are turning to free activities such as museums and galleries. ...

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  8. Airlines - UK - August 2017

    • Consumer Report
    • August 2017
    • UK

    “Airlines have enjoyed strong growth over the past two years. Cheap oil has kept fuel bills down, and the savings enabled airlines to cut fares. However, Brexit is casting a shadow on the industry. There are concerns over the Open Skies Agreement, airline ownership rules and ...

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  9. Frequent Travel Programs - US - June 2017

    • Consumer Report
    • June 2017
    • US

    "The travel market continues to benefit from a strong US economy and continued interest in travel. Many adults are enrolled in a frequent travel program, with frequent flyer and hotel loyalty/rewards programs boasting the highest memberships. As travel loyalty programs innovate ...

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  10. Hotels and Accommodations - US - May 2017

    • Consumer Report
    • May 2017
    • US

    "The US market for accommodations reached an estimated $243.4 billion in revenue in 2016, an increase of 31% from 2011’s $186.1 billion. Revenue is expected to grow another 25% over the next five years, on par with total consumer spending, to reach $303.8 billion. Hotels make ...

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No. of reports 1 of 15