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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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10 Item(s)
  1. Premiumisation In Food and Drink - China - June 2019

    • Consumer Report
    • June 2019
    • China

    “The majority of Chinese consumers are prioritising a healthier lifestyle by consuming quality food and drink products. With an overall elevated financial capability, consumers are actively seeking premium cues that can fulfil their needs to improve health as well as satisfy ...

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  2. Marketing to Over-55s - China - February 2017

    • Consumer Report
    • February 2017
    • China

    “Three misconceptions about senior consumers: assuming they tend to live the old fashioned way and thus think less about improvement and would pay more for premium or advanced product features just because they can afford and not recognising the diversity of the senior ...

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  3. Weight Loss and Health Supplements - China - September 2016

    • Consumer Report
    • September 2016
    • China

    “Despite a big population of people diagnosed with overweight issues, the weight loss market in China only achieved moderate growth in 2015-16. The health supplement market grew faster by comparison, but still remains highly fragmented with fierce competition. There is no ...

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  4. Weight Loss and Health Supplements - China - September 2014

    • Consumer Report
    • September 2014
    • China

    “Weight loss and health supplements need to move away from the traditional dull, ‘drug’ feel image to improve their appeal to today’s consumers.”
    –Lui Meng Chow, Research Analyst

    This report will cover the following key topics:

    • Revitalising the image of weight loss products and ...
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  5. Marketing to the Middle Class - China - June 2014

    • Consumer Report
    • June 2014
    • China

    “As a result of the government’s plans to reduce income disparity and the living quality gap between rural and urban areas, the minimum wage has been rising to encourage China’s domestic consumption. As a consequence, this has allowed various lower income earners to achieve ...

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  6. Trends in Health and Wellness - China - May 2014

    • Consumer Report
    • May 2014
    • China

    "Cases of ’illness of affluence’, such as obesity, diabetes, high blood pressure, are on the rise amongst urban Chinese residents owing to the advancement and fast pace of modern life. Meanwhile, mass industrialisation has made a bitter pill for the environment."

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  7. Regional Lifestyles - China - December 2013

    • Consumer Report
    • December 2013
    • China

    “Companies that want to thrive in China should aim to develop a matrix of China that looks at the local economy development, population and traditional culture simultaneously, and acknowledges that the differences are explained by these three factors together. That said, a ...

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  8. Consumer Eating Habits - China - July 2013

    • Consumer Report
    • July 2013
    • China

    “The rapid and significant changes in the way Chinese consumers buy and eat food are creating new opportunities to develop new and innovative products to suit diversifying lifestyle needs. But Chinese consumers continue to be concerned about food safety, and are increasingly ...

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  9. Healthy Lifestyles - China - January 2013

    • Consumer Report
    • January 2013
    • China

    Incidence of cancer and a variety of chronic diseases, such as cardiovascular and cerebrovascular disease, are on the rise amongst urban Chinese residents. Meanwhile, prevalence of sub-health, generally regarded as a root cause of chronic diseases, is, according to government ...

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  10. Consumer Lifestyles: China's Grey Hairs - December 2012

    • Consumer Report
    • December 2012
    • China

    “Chinese people who will be at retirement age on or before 2015 have been witness to massive social upheavals and change. In order to understand what shapes the way they behave as consumers, we need to first grasp the scope of the changes they have witnessed, and how these ...

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10 Item(s)