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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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10 Item(s)
  1. Leisure Review - UK - December 2016

    • Consumer Report
    • December 2016
    • UK

    “Social media has become increasingly image-based, which leisure venues need to take into account as they look to utilise social media for promotion and engagement. Leisure venues should be looking to offer creative, visually rich experiences that people will want to post ...

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  2. Digital Trends Winter - UK - December 2016

    • Consumer Report
    • December 2016
    • UK

    “The launch of Google’s premium Pixel and Pixel XL handsets in September will not have made things any easier for Apple and Samsung at the upper end of the smartphone market, while challenger brands like Huawei and OnePlus are releasing ever-more competitive handsets in terms ...

    £1,995.00 (Excl.Tax)
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  3. Attitudes towards Weddings - UK - December 2016

    • Consumer Report
    • December 2016
    • UK

    “Nearly half of all adults have attended at least one part of a wedding/civil partnership celebration in the last three years, presenting opportunities for retailers to tap into the need for gifts and new clothes amongst future guests. The charity sector could also look to ...

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  4. Digital Trends Autumn - UK - October 2016

    • Consumer Report
    • October 2016
    • UK

    “Parents are not necessarily the first consumer group that comes to mind when thinking about targets for new technology, but they actually emerge throughout our consumer research as key targets for a number of sectors, both in terms of intention to purchase or upgrade products ...

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  5. Seasonal Shopping (Spring/Summer) - UK - October 2016

    • Consumer Report
    • October 2016
    • UK

    “Whilst retail spending during the Spring/Summer months is typically lower than that of autumn and winter, there are some important events in the calendar that retailers can use to encourage consumer spending. Easter continues to be the largest event, worth an estimated £550 ...

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  6. Alcoholic Drinks: Attitudes towards Drinks Gifting - UK - September 2016

    • Consumer Report
    • September 2016
    • UK

    “Alcoholic drinks are bought by six in 10 people as gifts, but packaging products to appeal to more people and occasions, such as for female recipients or as a thank you can unlock new occasions. Encouraging trading up through better promoting the premium credentials of ...

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  7. Consumers and the Economic Outlook: Quarterly Update - UK - September 2016

    • Consumer Report
    • September 2016
    • UK

    “For the UK, the EU referendum is one of the defining moments of the 21st Century so far, with long-term implications that will rival events as seismic as the financial crisis. The truth is, though, that this early in the process there has been little direct impact on most ...

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  8. British Lifestyles: Growing Tired of Austerity - UK - April 2016

    • Consumer Report
    • April 2016
    • UK

    "Britain’s economy growth has outstripped other major economies, employment is high (and unemployment is low) and wages have been rising above inflation. Yet, consumer sentiment has been slow to respond. Perhaps we will need to see a more sustained period of growth in earnings ...

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  9. Seasonal Shopping (Autumn/Winter) - UK - April 2016

    • Consumer Report
    • April 2016
    • UK

    “The value of autumn events rose by an estimated 5.8% in 2015, driven by increased spend on Halloween among young families and Millennials, and continued high purchasing levels for back-to-school. Overshadowed by these events and the Christmas build-up, the retail boost from ...

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  10. Digital Trends Spring - UK - March 2016

    • Consumer Report
    • March 2016
    • UK

    “Digital wallets still struggle to attract mainstream interest, but almost three quarters of those who use the technology do so almost every time they have the opportunity. This suggests that the service can actually offer compelling benefits to users, and that continued usage ...

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10 Item(s)