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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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6 Item(s)
  1. Premiumisation In Food and Drink - China - June 2019

    • Consumer Report
    • June 2019
    • China

    “The majority of Chinese consumers are prioritising a healthier lifestyle by consuming quality food and drink products. With an overall elevated financial capability, consumers are actively seeking premium cues that can fulfil their needs to improve health as well as satisfy ...

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  2. Coffee and Tea Shops – Indian Consumer – 2018

    • Consumer Report
    • December 2018
    • India

    Aim to position café brands as more of a lifestyle accessory rather than just an occasional indulgence.

    Ranjana Sundaresan, Food & Drink Analyst, India

    EXECUTIVE SUMMARY

    KEY TRENDS

    • Key drivers
    • Global trends and how they are playing out in India

    CONSUMER INSIGHTS

    • What Indians drink out ...
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  3. Cooking at Home – Indian Consumer – 2018

    • Consumer Report
    • May 2018
    • India

    Indian cooks won't sacrifice taste, freshness or quality for convenience. Packaged cooking ingredients must meet high quality standards and flavour expectations.

    Ranjana Sundaresan, Food & Drink Analyst, India

    EXECUTIVE SUMMARY

    KEY TRENDS

    • Key drivers
    • Global trends and how they are ...
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  4. Festive Foods - China - April 2018

    • Consumer Report
    • April 2018
    • China

    “The essential of festive foods isn’t about putting the products in a festival-themed package, but the intrinsic connection with festivals. It is these connections that drive consumers’ consumption and gifting of festive foods during festivals. Innovations around flavours, ...

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  5. Marketing to Over 55s - China - February 2015

    • Consumer Report
    • February 2015
    • China

    “In China, the number of people above the aged 60 or over will reach 400 million in the early 2030s, representing a quarter of the country’s total population. To put this into perspective, the total US population is officially forecast to be 359.4 million in 2030. The United ...

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  6. Consumer Attitudes Towards Food Safety - China - August 2013

    • Consumer Report
    • August 2013
    • China

    “Food safety in China is of growing concern, strongly linked to weaknesses in the food chain from farming, processing and preparation to serving. According to the National Consumer Association, about 60% of the 39,082 complaints received about food in 2011 related to food ...

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6 Item(s)