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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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2 Item(s)
  1. Consumer Lifestyles: China's Grey Hairs - December 2012

    • Consumer Report
    • December 2012
    • China

    “Chinese people who will be at retirement age on or before 2015 have been witness to massive social upheavals and change. In order to understand what shapes the way they behave as consumers, we need to first grasp the scope of the changes they have witnessed, and how these ...

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  2. Consumer Lifestyles: Meet the Little Emperors - China - November 2012

    • Consumer Report
    • November 2012
    • China

    “China’s ‘Little Emperors’ are the youth of the country’s nascent emerging middle class. Growing up in families with higher-than-average discretionary incomes, no siblings and active grandparents, they are the beneficiaries of rising expenditure on children. However, a rigid ...

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2 Item(s)