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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 23
  1. Hispanics and Healthy Lifestyles - US - December 2017

    • Consumer Report
    • December 2017
    • US

    "In spite of higher overweight and obesity rates, Hispanics have a generally positive outlook on their personal health. Hispanics take pride in their health but are not necessarily willing to make changes to ensure a healthier life. A combination of complacency and confidence ...

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  2. Cooking Enthusiasts - US - November 2017

    • Consumer Report
    • November 2017
    • US

    "In 2017, Cooking Enthusiasts account for 46% of adults aged 18+, or about 115 million people. These adults have at least basic cooking skills, like or love cooking, and cook because they want to rather than because they have to. Innovation and competition in grocery retailing, ...

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  3. Attitudes Toward Technology and the Digital World - US - November 2017

    • Consumer Report
    • November 2017
    • US

    "The digital world has been integrated into daily lives in ways only science fiction could have predicted 50 years ago. While internet connectivity and the rapid pace of innovation have mostly had a positive impact on people’s lives, it is difficult for people to fully trust ...

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  4. Busy Lifestyles - Brazil - October 2017

    • Consumer Report
    • October 2017
    • Brazil

    “As consumers look for ways to adopt healthy eating habits, combat stress, and make better use of their time, there are opportunities for brands and companies to create products and services that help them achieve these goals. Offering assistance in these areas will probably ...

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  5. Brexit - One Year Later - Ireland - October 2017

    • Consumer Report
    • October 2017
    • Ireland

    “The depreciation of Sterling since the UK’s vote to leave the EU provides significant growth opportunities for the NI tourism sector post-Brexit.  Operators could therefore look to invest in growing their capacity and developing their offering to attract more visitors from RoI ...

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  6. Estilo de Vida Ocupado - Brasil - Outubro 2017

    • Consumer Report
    • October 2017
    • Brazil

    “À medida que os consumidores continuam a procurar maneiras de fortalecer seus hábitos alimentares saudáveis, combater o estresse e aproveitar melhor o seu tempo, há oportunidades para que marcas e empresas criem ferramentas e recursos que os ajudem a atingir esses objetivos. ...

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  7. Healthy Lifestyles - US - October 2017

    • Consumer Report
    • October 2017
    • US

    "The majority of adults (90%) consider their overall lifestyle to be somewhat or very healthy. However, perceptions differ from reality as few hold themselves to strict health standards while weight-related health issues, such as obesity and diabetes, continue to rise. Though ...

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  8. Marketing to Hispanic Moms - US - September 2017

    • Consumer Report
    • September 2017
    • US

    "There are nearly 7 million Hispanic moms in the US, who live for their families. Household chores monopolize most of their time at home, regardless of whether or not they work full-time. Even if they would welcome help, they tend to be hesitant to ask for it. Shouldering the ...

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  9. The Ethical Brand - UK - August 2017

    • Consumer Report
    • August 2017
    • UK

    “The ethical perception of brands is generally improving, even within sectors that have previously struggled with negative connotations, such as financial services. These rising standards mean that there is little room for complacency among brands. Anyone content to merely ...

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  10. The Natural Consumer - US - August 2017

    • Consumer Report
    • August 2017
    • US

    "Interest in natural living is largely driven by consumers’ desire to improve their health and to feel better. While Natural Consumers are committed now and in the future to natural living, they aren’t entirely sure what “natural” means. The perceived high cost of natural ...

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No. of reports 1 of 23