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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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7 Item(s)
  1. Fragrâncias - Brasil - Setembro 2017

    • Consumer Report
    • September 2017
    • Brazil

    “O mercado de perfumes no Brasil é único: a força das vendas das marcas nacionais é muito grande, o que faz com que a categoria garanta as vendas no varejo, apesar da crise econômica brasileira. Porém, a categoria ainda deve vencer alguns obstáculos, como a falsificação de ...

    £3,122.80 (Excl.Tax)
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  2. Marketing to Moms - US - September 2017

    • Consumer Report
    • September 2017
    • US

    "The 43 million moms in the US are an important segment for marketers to understand, as they are often making purchases for the entire household. Although some family dynamics have changed – with more women having children without getting married, having children later in life, ...

    £3,435.47 (Excl.Tax)
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  3. The Ethical Brand - UK - August 2017

    • Consumer Report
    • August 2017
    • UK

    “The ethical perception of brands is generally improving, even within sectors that have previously struggled with negative connotations, such as financial services. These rising standards mean that there is little room for complacency among brands. Anyone content to merely ...

    £2,195.00 (Excl.Tax)
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  4. Color Cosmetics - Brazil - June 2017

    • Consumer Report
    • June 2017
    • Brazil

    “The Brazilian consumers seem to be more aware of the color cosmetics they use. Products with sun protection, hypoallergenic, and not tested on animals are well regarded when shopping. In addition, they have been demanding attractive colors and finishing, as well as special ...

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  5. Loyalty and Brands - UK - March 2017

    • Consumer Report
    • March 2017
    • UK

    “The expression of personality that can be gained from buying and using brands appears to appeal to 16-34s in particular: these active advocates are more likely to consider brands as favourites and more likely to use them on a regular basis. Meanwhile, older groups tend to show ...

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  6. Varejo de Produtos de Beleza - Brasil - Janeiro 2017

    • Consumer Report
    • January 2017
    • Brazil

    “O varejo de produtos de saúde e beleza no Brasil é único, marcado pelas vendas multicanais e pela grande oferta de produtos. Ações nos canais de compra para fidelizar os consumidores tornam-se essenciais num mercado de concorrência tão acirrada. As farmácias têm se inspirado ...

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  7. Trust and Brands - UK - January 2017

    • Consumer Report
    • January 2017
    • UK

    “Trust acts as a building block for many other positive brand attributes, including the creation of perceived standout and brand preference. While the most trusted brands tend to be market-leading ones that have had high exposure to consumers, there are a significant minority ...

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7 Item(s)