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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 36
  1. Marketing to Gen Z - Canada - September 2019

    • Consumer Report
    • September 2019
    • Canada

    "Like any other generation, Gen Z are a product of their times. However, unlike before, the pace of change has never been faster, influencing the mindset and core values of Gen Z to a degree which has never been seen before. Societal and cultural nuances have influenced Gen Z ...

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  2. TV Advertising - Canada - July 2019

    • Consumer Report
    • July 2019
    • Canada

    "The majority of Canadian consumers regularly see video ads on television and social media, and to a lesser degree, on platforms including streaming app/site for television channels, DVR/PVR recordings, video on-demand libraries, online news portals and other websites including ...

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  3. Canadian Lifestyles: The Cost of Convenience - Canada - April 2019

    • Consumer Report
    • April 2019
    • Canada

    “Canadians are approaching spending a little more conservatively, meaning consumers will need more to ‘sweeten the pot’. For companies, a slowing economy also means that supporting margins will be a priority for companies. Moving into 2019, being mindful that ‘value is in the ...

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  4. Cooking Enthusiasts - Canada - December 2018

    • Consumer Report
    • December 2018
    • Canada

    "It can be said that Canadians know their way around a kitchen given that virtually all Canadians (97%) claim to have at least a minimum of basic cooking skills. Although the activity is one that most enjoy, time constraints and logistical considerations lead half the ...

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  5. Wearable Technology - Canada - November 2018

    • Consumer Report
    • November 2018
    • Canada

    “Wearable technology represents the next step in personal technology. Computers, smartphones and tablets have all entered the market and established themselves as ubiquitous devices owned by the vast majority of consumers. With the emergence of wearable tech, its goal is to ...

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  6. Marketing to Moms - Canada - September 2018

    • Consumer Report
    • September 2018
    • Canada

    "Canadian moms pride themselves on being reliable (74%) and see themselves as being more successful than a ‘typical’ mom in terms of managing stress and time. Having said this, guilt looms when allowing time for themselves. Moms are reliant on other moms as a key resource ...

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  7. Digital Advertising - Canada - August 2018

    • Consumer Report
    • August 2018
    • Canada

    "The vast majority of Canadian consumers regularly view digital ads, whether via a computer, mobile device and/or news feed. Additionally, most consumers are also exposed to digital ads on a daily basis. Although most see digital ads frequently, frustration and avoidance of ...

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  8. Social Media Trends - Canada - May 2018

    • Consumer Report
    • May 2018
    • Canada

    Canadians are active social media users with the majority of consumers visiting certain platforms on a daily and weekly basis, with Facebook and YouTube driving much of the social media activity. A notable share of consumers have utilized social media to access discounts and ...

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  9. Canadian Lifestyles: Redefining the Mainstream - Canada - April 2018

    • Consumer Report
    • April 2018
    • Canada

    “Not only are consumers currently feeling better about their financial situations this year, the majority of Canadians also feel that their financial goals are attainable. Even though there isn’t necessarily a Canadian version of the ‘American Dream’, there is a sense of ...

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  10. Marketing to Young Adults - Canada - April 2018

    • Consumer Report
    • April 2018
    • Canada

    "The young adult demographic is a unique group of consumers who present a potentially long-term benefit for brands. They are transitioning from childhood to adulthood, while planning out their career and life goals. The opportunity for brands is to establish a relationship with ...

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No. of reports 1 of 36