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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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4 Item(s)
  1. Canadian Lifestyles: Pride and Purse Strings - Canada - April 2017

    • Consumer Report
    • April 2017
    • Canada

    “Record-high household debt levels and concerns over the current economic conditions continue to weigh on the minds of consumers, leading them to continue holding a conservative mindset when it comes to spend. However, there is slight improvement in perceived financial health, ...

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  2. Exercise Trends - Canada - March 2017

    • Consumer Report
    • March 2017
    • Canada

    Canadians are active, with 68% reporting that they exercise at least once per week. The drive towards regular exercise stems from addressing not only their physical health but also their mental health. The majority of consumers gravitate towards convenient and cost-effective ...

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  3. Marketing to Millennials - Canada - February 2017

    • Consumer Report
    • February 2017
    • Canada

    In Canada, 18-34s represent close to one-quarter (23%) of the population. An open-minded segment, they have a strong sense of individuality with an optimistic outlook, of the belief that they have the power to impact change in the world. They feel understood by marketers, ...

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  4. Attitudes toward Healthy Eating - Canada - January 2017

    • Consumer Report
    • January 2017
    • Canada

    "Canadians actively target healthy eating all or most of the time (76%). They are motivated to eat well as there is a good understanding of the physical and emotional benefits to be had, although women are also more likely to be driven by guilt."

    - Carol Wong-Li Senior Analyst, ...

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4 Item(s)