Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

No. of reports 11 of 63
  1. Estilo de Vida Ocupado - Brasil - Outubro 2017

    • Consumer Report
    • October 2017
    • Brazil

    “À medida que os consumidores continuam a procurar maneiras de fortalecer seus hábitos alimentares saudáveis, combater o estresse e aproveitar melhor o seu tempo, há oportunidades para que marcas e empresas criem ferramentas e recursos que os ajudem a atingir esses objetivos. ...

    £3,122.80 (Excl.Tax)
    Find out more Add to cart
  2. Premium Brands - UK - October 2017

    • Consumer Report
    • October 2017
    • UK

    “Brands considered innovative tend to generate a stronger reputation for being worth paying more for among consumers, suggesting that being noted for innovation can help to add value not only to individual products, but also to the brand as whole. Investing in research and ...

    £1,995.00 (Excl.Tax)
    Find out more Add to cart
  3. Healthy Lifestyles - US - October 2017

    • Consumer Report
    • October 2017
    • US

    "The majority of adults (90%) consider their overall lifestyle to be somewhat or very healthy. However, perceptions differ from reality as few hold themselves to strict health standards while weight-related health issues, such as obesity and diabetes, continue to rise. Though ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  4. Movie Theaters - US - October 2017

    • Consumer Report
    • October 2017
    • US

    Movie theaters face stiff competition from other content providers for consumers’ leisure time and dollars. However, total movie theater revenues are estimated to reach $17.2 billion in 2017, representing a 23.1% increase from 2012-17. As ticket prices rise and theater menus ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  5. Fragrâncias - Brasil - Setembro 2017

    • Consumer Report
    • September 2017
    • Brazil

    “O mercado de perfumes no Brasil é único: a força das vendas das marcas nacionais é muito grande, o que faz com que a categoria garanta as vendas no varejo, apesar da crise econômica brasileira. Porém, a categoria ainda deve vencer alguns obstáculos, como a falsificação de ...

    £3,122.80 (Excl.Tax)
    Find out more Add to cart
  6. Marketing to Hispanic Moms - US - September 2017

    • Consumer Report
    • September 2017
    • US

    "There are nearly 7 million Hispanic moms in the US, who live for their families. Household chores monopolize most of their time at home, regardless of whether or not they work full-time. Even if they would welcome help, they tend to be hesitant to ask for it. Shouldering the ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  7. Marketing to Sports Fans - US - September 2017

    • Consumer Report
    • September 2017
    • US

    "85% of US adults follow at least one sport. The most passionate sports fans, Avid Fans, almost never miss a game/event for the sport/team they follow and account for more than half of sport fans (43%) or 109 million adults. America’s sport of choice is football, which attracts ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  8. Marketing to Moms - US - September 2017

    • Consumer Report
    • September 2017
    • US

    "The 43 million moms in the US are an important segment for marketers to understand, as they are often making purchases for the entire household. Although some family dynamics have changed – with more women having children without getting married, having children later in life, ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  9. Cruises - US - September 2017

    • Consumer Report
    • September 2017
    • US

    "The US cruise market continues to grow at a steady pace. As new ships enter the water with greater capacity and innovations, more passengers are cruising. Converting interest into action among adults who have never cruised is the key to passenger growth. Cruisers want ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  10. The Leisure Outlook - UK - August 2017

    • Consumer Report
    • August 2017
    • UK

    “Leisure activities are driven by younger Millennials and parents of under-16s. Eating at pubs is a popular leisure activity, yet so is staying-in and ordering a takeaway. As the pay squeeze intensifies, more people are turning to free activities such as museums and galleries. ...

    £1,995.00 (Excl.Tax)
    Find out more Add to cart
No. of reports 11 of 63