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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 31 of 63
  1. Color Cosmetics - Brazil - June 2017

    • Consumer Report
    • June 2017
    • Brazil

    “The Brazilian consumers seem to be more aware of the color cosmetics they use. Products with sun protection, hypoallergenic, and not tested on animals are well regarded when shopping. In addition, they have been demanding attractive colors and finishing, as well as special ...

    £3,122.80 (Excl.Tax)
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  2. Brazilian Lifestyles - Spending Habits - Brazil - June 2017

    • Consumer Report
    • June 2017
    • Brazil

    “Many Brazilians are still dealing with unemployment, having to change their spending habits during the current economic crisis. Although they are willing to pay off debts and save money for the future, many consumers still spend extra money on entertainment and leisure ...

    £3,122.80 (Excl.Tax)
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  3. Marketing to Black Millennials - US - June 2017

    • Consumer Report
    • June 2017
    • US

    "Black Millennials are a diverse group, across age, educational attainment, family structure, and income, all of which impacts how they see themselves and their worldview. While diverse within themselves, there are similarities among them as a group that reveal what they ...

    £3,435.47 (Excl.Tax)
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  4. Marketing to Hispanic Millennials - US - June 2017

    • Consumer Report
    • June 2017
    • US

    "The Hispanic Millennial generation is aged 23-40 in 2017 and accounts for the largest share of the Hispanic population. Moreover, 21% of all US Millennials are of Hispanic origin. The majority of Hispanic Millennials are bilingual and bicultural and want to fit in both the ...

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  5. Frequent Travel Programs - US - June 2017

    • Consumer Report
    • June 2017
    • US

    "The travel market continues to benefit from a strong US economy and continued interest in travel. Many adults are enrolled in a frequent travel program, with frequent flyer and hotel loyalty/rewards programs boasting the highest memberships. As travel loyalty programs innovate ...

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  6. Marketing to Mintropolitans - China - June 2017

    • Consumer Report
    • June 2017
    • China

    “Despite their strong self-confidence and positive attitude towards future, Mintropolitans are more emotionally stressed than the rest of consumers. They acknowledge the importance of purchasing ethical brands, but the underlying reason is less of an altruistic act but more ...

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  7. Luxury Cars - China - June 2017

    • Consumer Report
    • June 2017
    • China

    “It’s been a trend for luxury car brands to introduce compact models targeting young car buyers with the hope of boosting sales. This strategy works for customisable car models under big names with pleasing appearances. While for brands that are still cultivating the market, it ...

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  8. Consumer Attitudes towards Luxury - China - May 2017

    • Consumer Report
    • May 2017
    • China

    “As more affordable luxury brands and items are available, the Chinese luxury market is performing well. Desire for luxurious experiences is on the rise, but the majority of Chinese consumers tend to treat luxury as a collective concept and are yet to recognise the unique brand ...

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  9. Hotels and Accommodations - US - May 2017

    • Consumer Report
    • May 2017
    • US

    "The US market for accommodations reached an estimated $243.4 billion in revenue in 2016, an increase of 31% from 2011’s $186.1 billion. Revenue is expected to grow another 25% over the next five years, on par with total consumer spending, to reach $303.8 billion. Hotels make ...

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  10. Indonesia Consumer Market Study - 2017

    • Consumer Report
    • May 2017
    • Indonesia

    The study provides insights into what will resonate with consumers and identifies innovation opportunities supported by proprietary consumer research, Mintel’s proprietary
    market intelligence tools (including market size and forecasting, overviews of top brands and ...

    £3,904.48 (Excl.Tax)
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No. of reports 31 of 63