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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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  • tick3Previous editions

  • tick4Multiple formats

9 Item(s)
  1. Marketing to Mintropolitans - China - June 2017

    • Consumer Report
    • June 2017
    • China

    “Despite their strong self-confidence and positive attitude towards future, Mintropolitans are more emotionally stressed than the rest of consumers. They acknowledge the importance of purchasing ethical brands, but the underlying reason is less of an altruistic act but more ...

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  2. Luxury Cars - China - June 2017

    • Consumer Report
    • June 2017
    • China

    “It’s been a trend for luxury car brands to introduce compact models targeting young car buyers with the hope of boosting sales. This strategy works for customisable car models under big names with pleasing appearances. While for brands that are still cultivating the market, it ...

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  3. Consumer Attitudes towards Luxury - China - May 2017

    • Consumer Report
    • May 2017
    • China

    “As more affordable luxury brands and items are available, the Chinese luxury market is performing well. Desire for luxurious experiences is on the rise, but the majority of Chinese consumers tend to treat luxury as a collective concept and are yet to recognise the unique brand ...

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  4. Indonesia Consumer Market Study - 2017

    • Consumer Report
    • May 2017
    • Indonesia

    The study provides insights into what will resonate with consumers and identifies innovation opportunities supported by proprietary consumer research, Mintel’s proprietary
    market intelligence tools (including market size and forecasting, overviews of top brands and ...

    £3,904.48 (Excl.Tax)
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  5. Thailand Consumer Market Study - 2017

    • Consumer Report
    • May 2017
    • Thailand

    The study provides insights into what will resonate with consumers and identifies innovation opportunities supported by proprietary consumer research, Mintel’s proprietary ...

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  6. Australia Consumer Market Study - 2017

    • Consumer Report
    • May 2017
    • Australia

    This study provides in-depth analysis into the lifestyles of metropolitan consumers, which will provide the reader with an understanding of the preferences of metro consumers and guidance in forming actionable innovation ideas from those consumer sentiments.

    This is provided ...

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  7. The Chinese Consumer - China - April 2017

    • Consumer Report
    • April 2017
    • China

    “Consumers have become more conservative spenders from seeing the slowing economy and feeling more pressure both from work and financially. Meanwhile they are eager to live a healthier and more exciting lifestyle. This requires them to learn and become smarter shoppers – being ...

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  8. Marketing to Singles - China - March 2017

    • Consumer Report
    • March 2017
    • China

    “The singles market is made up with diverse minds – some happy (and voluntary) to be single and some struggling to get married (ie married-people-in-waiting), but their passions, hobbies and interest in diverse campaigns and promotions are similar to married people. That ...

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  9. Marketing to Over-55s - China - February 2017

    • Consumer Report
    • February 2017
    • China

    “Three misconceptions about senior consumers: assuming they tend to live the old fashioned way and thus think less about improvement and would pay more for premium or advanced product features just because they can afford and not recognising the diversity of the senior ...

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9 Item(s)