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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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6 Item(s)
  1. Energy Drinks - US - May 2016

    • Consumer Report
    • May 2016
    • US

    "Total retail sales of energy drinks and shots posted estimated gains in 2015, thanks to the success seen in the energy drink segment. Total category sales are expected to continue upward as consumers search for functional drinks that meet their energy needs."
    - Elizabeth Sisel, ...

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  2. Drug Store Retailing - US - February 2016

    • Consumer Report
    • February 2016
    • US

    "The drug store market has expanded well beyond traditional drug stores to include other channels such as mass merchandisers, supermarkets, and warehouse clubs as well as mail order options that also fulfil consumers’ drug store needs."

    - Diana Smith, Senior Research Analyst - ...

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  3. Hispanics and the Grocery Store Experience - US - December 2012

    • Consumer Report
    • December 2012
    • US

    “More than two in 10 Hispanics say it would be easier for them to make purchase decisions if the packaging for grocery items was in Spanish. Providing Spanish-language packaging not only makes it easier for less acculturated Hispanics to choose products, but in a more general ...

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  4. Blacks and Non-Alcoholic Beverages - US - April 2012

    • Consumer Report
    • April 2012
    • US

    According to the U.S. Census Bureau, the Black population is expected to reach 42.6 million by 2016, an 11.3% increase from 2006. Currently at $957 billion, Black spending power is expected to climb to $1.3 trillion by 2015. Higher education levels, and the resulting higher ...

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  5. Hispanics and Non-alcoholic Drinks - US - March 2012

    • Consumer Report
    • March 2012
    • US

    Both the number of Hispanics in the U.S. and their purchasing power are growing rapidly. With 51 million people in 2011, and purchasing power projected to reach more than $1.48 trillion by 2015, Hispanics are a key consumer group for non-alcoholic beverage companies to court. ...

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  6. Hispanics and Alcohol Beverages - US - January 2012

    • Consumer Report
    • January 2012
    • US

    This report provides an up-close look at Hispanics and the alcoholic beverage market, including:

    • Beer, wine and spirits consumption trends among Hispanic adults
    • Consumers’ attitudes towards pricing, marketing, brands and alcoholic beverage preferences
    • How age, gender, income, ...
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6 Item(s)