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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 11
  1. Email and Online Marketing in Financial Services - US - November 2010

    • Consumer Report
    • November 2010
    • US

    In the consumer survey for this report, it is learned that over half of all adults 18+ who have access to the internet have either shopped for or purchased a financial product within the past year. Products likely to have been purchased are auto insurance, homeowners insurance, ...

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  2. Leisure and Entertainment Preferences of Young Hispanic Adults - US - November 2010

    • Consumer Report
    • November 2010
    • US

    Impacted by the recession there has been a slowdown in household entertainment spending over the last two years. However, Hispanics remain one of the fastest growing segments of the population, representing nearly a fifth of the U.S. population aged 18-35, and Hispanic ...

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  3. Attitudes to Internet and New Media Marketing - US - October 2010

    • Consumer Report
    • October 2010
    • US

    Online video, social networking and smartphones have already re-shaped how consumers communicate, entertain themselves and gather information. Now these media are re-shaping how consumers interact with brands and advertisements, as marketers struggle to better reach targets in ...

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  4. Sports Marketing and Sponsorship - US - October 2010

    • Consumer Report
    • October 2010
    • US

    The U.S. sports marketing and sponsorship market is highly dynamic, operating at a range of athletic levels, from professional leagues to grade school programs, and involves leagues and teams marketing themselves, as well as sponsors marketing their own brands.

    Driven by a wide ...

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  5. Loyalty Marketing - US - September 2010

    • Consumer Report
    • September 2010
    • US

    Whether despite the recession or because of it, loyalty marketing programs are alive and thriving. There are more than 1.8 billion program memberships in this country today—more than ever before—and considering the commitment to increased expenditures marketers have expressed, ...

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  6. Marketing to Affluent Consumers - US - July 2010

    • Consumer Report
    • July 2010
    • US

    In difficult economic times, recovery may depend on the willingness of more affluent consumers to spend. However, roughly two-thirds of affluent respondents to Mintel’s survey say they are cutting back because of the economy, demonstrating the breadth of the Great Recession. To ...

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  7. Apparel and Footwear: The Hispanic Consumer - US - June 2010

    • Consumer Report
    • June 2010
    • US

    More than any other group, Hispanics love to shop for clothing and apparel with their families as a recreational activity. As a result, they’re spending more time at the mall buying the latest sneakers, jeans and baby clothes, than non-Hispanics are. Spending on apparel and ...

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  8. Marketing to Black Moms - US - April 2010

    • Consumer Report
    • April 2010
    • US

    In an increasingly diverse society, advertisers can no longer afford to overlook the Black community as a significant consumer group. Black moms in particular are earning more money, postponing childbirth and living more independently than ever. On average, Black ...

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  9. Automotive Sponsorships and Lifestyle Marketing - US - March 2010

    • Consumer Report
    • March 2010
    • US

    Automotive sponsorships can drive sales, according to Mintel’s exclusive consumer research, so automakers are advised to leverage this marketing tactic to their advantage. However, doing so requires an understanding of what appeals to consumers.

    Some of the topics covered in ...

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  10. Marketing to Moms - US - February 2010

    • Consumer Report
    • February 2010
    • US

    The well-established notion that moms control or strongly influence most of a household’s spending is taking on even greater significance as the Great Recession continues to motivate American families to re‑evaluate what’s truly important in their lives. Understanding moms’ ...

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No. of reports 1 of 11