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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 18
  1. Marketing To City Dwellers - UK - December 2011

    • Consumer Report
    • December 2011
    • UK

    “Improved quality of life, increased affordability and low crime feature prominently amongst the reasons for trading city living for the suburbs and rural areas. Over four in ten urban 16-24s are feeling less safe in the aftermath of the urban riots, and this sentiment is ...

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  2. Consumer Attitudes towards Green and Ethical Finance - UK - November 2011

    • Consumer Report
    • November 2011
    • UK

    “The most committed consumers just don’t trust most financial services firms to behave ethically, and the more interest they take in ethical issues, the greater the level of mistrust is. Of more than a dozen mainstream financial services brands, there were only two that were, ...

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  3. Marketing To Renters - UK - November 2011

    • Consumer Report
    • November 2011
    • UK

    “While still in the minority, accounting for 12.6 million adults, renters felt the aftermath of the credit crunch deeply, with over three quarters admitting that renting is their best option because they can’t afford to buy a place of their own. The inability to get on the ...

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  4. Dieting Trends - UK - November 2011

    • Consumer Report
    • November 2011
    • UK

    “Despite the concerns of political commentators about David Cameron’s encroaching ‘nanny state’ politics, there is reason to believe that consumers might require more guidance with regards to healthy eating.”

    – Alex Beckett, Senior Food Analyst

    Some questions answered in the ...

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  5. Teen Lifestyles - UK - November 2011

    • Consumer Report
    • November 2011
    • UK

    “Highly social, technically adept and with a firm belief in the value of being popular, attractive and fashionable, teenagers outwardly display many of the beliefs and insecurities that most adults still hold onto, but who have in many cases learnt to conceal, through choosing ...

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  6. Fashion for the Over-55s - UK - October 2011

    • Consumer Report
    • October 2011
    • UK

    “As the UK is getting older, the over-55s are becoming an increasingly powerful demographic, hence, understanding their attitudes and responding to their needs will be key to unlocking their sizeable value in the fashion industry. Many over-55s are hungry for more stylish ...

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  7. Children's Lifestyles - UK - October 2011

    • Consumer Report
    • October 2011
    • UK

    “Being the digital natives, today’s children are well versed in all aspects of technology and the internet, and despite the age restrictions, an estimated 1.95 million children aged 7-12 use Facebook on a daily basis. Friends’ acceptance is an important factor driving social ...

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  8. Marketing to Mums and Mums-to-be - UK - September 2011

    • Consumer Report
    • September 2011
    • UK

    The employment gap between women with and without children has been narrowing down since the late 90s, with more women choosing to return to work full-time after having a child. Current economic uncertainty and the rising cost of living, coupled with the government’s austerity ...

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  9. British Lifestyles - The Emotional Impact of Economic Uncertainty - August 2011

    • Consumer Report
    • August 2011
    • UK

    The UK is staging a weak recovery from the recession of 2008-10 with government spending cuts having a significant impact on people’s income, job security and cost of living. The consumer remains under spending pressure with squeezed incomes and inflation pushing spending ...

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  10. Marketing to the Boomerang Generation - UK - June 2011

    • Consumer Report
    • June 2011
    • UK

    This market research report looks at the ‘Boomerang Generation’, that is, young people who return to live with their parents. The report identifies the key triggers that cause young adults to move back home identifying a golden window of opportunity for companies to target ...

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No. of reports 1 of 18