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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 48
  1. Lifestyles of Baby Boomers - US - December 2011

    • Consumer Report
    • December 2011
    • US

    Economic concerns are the underlying theme of the lifestyle changes made by many of the nation’s Baby Boomers. Since the recession officially ended in 2009, there have been few positive developments regarding the tepid state of U.S. economic growth. With retirement funds ...

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  2. Multicultural QSR Consumer - US - December 2011

    • Consumer Report
    • December 2011
    • US

    The spending power of multicultural consumers is rising as their numbers increase, making them a key consideration for the Quick Service Restaurant (QSR) industry. However, there are significant differences within these groups and “one size fits all” marketing and menu ...

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  3. Marketing To City Dwellers - UK - December 2011

    • Consumer Report
    • December 2011
    • UK

    “Improved quality of life, increased affordability and low crime feature prominently amongst the reasons for trading city living for the suburbs and rural areas. Over four in ten urban 16-24s are feeling less safe in the aftermath of the urban riots, and this sentiment is ...

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  4. Social Dynamics of 18-24-year-olds - US - November 2011

    • Consumer Report
    • November 2011
    • US

    In many ways the social dynamics of 18-24 year-olds represents the future for marketers. As brands rely more on social media and other online and mobile communication platforms to reach current and potential customers, they increasingly enter the social worlds of young adults ...

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  5. Marketing Health to Women - US - November 2011

    • Consumer Report
    • November 2011
    • US

    Overall, women demonstrate a high level of interest in health—including products like online tools to manage health, vitamins and supplements, and fresh foods. Subgroups, such as moms and Baby Boomers, have an increased health interest and are prime target demographics for ...

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  6. Consumer Attitudes towards Green and Ethical Finance - UK - November 2011

    • Consumer Report
    • November 2011
    • UK

    “The most committed consumers just don’t trust most financial services firms to behave ethically, and the more interest they take in ethical issues, the greater the level of mistrust is. Of more than a dozen mainstream financial services brands, there were only two that were, ...

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  7. Marketing To Renters - UK - November 2011

    • Consumer Report
    • November 2011
    • UK

    “While still in the minority, accounting for 12.6 million adults, renters felt the aftermath of the credit crunch deeply, with over three quarters admitting that renting is their best option because they can’t afford to buy a place of their own. The inability to get on the ...

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  8. Dieting Trends - UK - November 2011

    • Consumer Report
    • November 2011
    • UK

    “Despite the concerns of political commentators about David Cameron’s encroaching ‘nanny state’ politics, there is reason to believe that consumers might require more guidance with regards to healthy eating.”

    – Alex Beckett, Senior Food Analyst

    Some questions answered in the ...

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  9. Teen Lifestyles - UK - November 2011

    • Consumer Report
    • November 2011
    • UK

    “Highly social, technically adept and with a firm belief in the value of being popular, attractive and fashionable, teenagers outwardly display many of the beliefs and insecurities that most adults still hold onto, but who have in many cases learnt to conceal, through choosing ...

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  10. Marketing Health to Asians - US - October 2011

    • Consumer Report
    • October 2011
    • US

    Asians are the fastest growing racial minority in the U.S. and the Asian population includes a significantly higher number of high-income households than the norm. Asian Americans are a diverse group of consumers with different tastes and cultural backgrounds, depending on ...

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No. of reports 1 of 48