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Consumers and Trends Market Research
Mintel’s Consumers and Trends market research combines the latest consumer and market intelligence, industry insights and expert recommendations to help you understand how consumer behaviour and industry trends are affecting your industry.
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Related to: 'Consumers and Trends'
As high cost of living limits frequent dining out for many, third-parties and grocery retailers break new ground on food convenience and personalised experiences.Sam Fryers, Research Analyst - Ireland
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Generation Z have a complicated relationship with social media but the influence it has on their purchasing behaviours and lifestyle is unquestionable.
Francesca Smith, Senior Research Analyst - Consumer Lifestyles
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Flowers and houseplants remain budget-friendly favourites, offering a refreshing touch to homes and a connection to nature. Positioning them as household must-haves lets retailers cater to the growing demand for holistic well-being.
Emily Viberg, Retail analyst
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Health remains a top priority for Gen Z in Germany. Brands and employers that embrace the mind-body connection and help manage health resources in innovative ways, for example through mixed-reality workouts for fitness, will resonate with this consumer group.
Katharina Kirsch - Analyst..."
The rising cost of living has caused many Germans to switch to more affordable means of transport in their everyday life. Brands across categories can benefit from this by exploring the potential of newly emerging travel hubs (eg pop-up stores at multimodal mobility stations).Dr. Jennifer Hendricks, Senior Analyst -..."
Confidence may be improving, but the early months of 2024 have brought more of the same for the UK retail sector, with consumer spending still curtailed.Nick Carroll, Category Director - Retail Insight
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While cleaning habits have changed little in the past two years, consumers' growing curiosity about the category will serve as an opportunity for growth.
Rebecca Watters, Associate Director of Household & Health
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Flavor lifecycles are changing as consumers explore more in their kitchens, look to more casual occasions for trial and are influenced and inspired by social media.Sydney Riebe, Analyst - US Food and Drink
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Any ingredient, functionality, or other innovation must protect a drink's flavor experience to deliver on value. While innovation in the non-alcoholic space is robust, keeping both brands and consumers on their toes, successful formulation allows for new tastes without too much mystery. .
Michele Scott, Associate Director, US Research -..."
The fusion cuisine, interest exploration, and target group expansion strategies can help to regain the lost audience for Western-style cooking.Jocelyn Xu, Senior Research Analyst – Food & Drink
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Germans' sentiment about digital technology is ambivalent (eg data protection, impact of AI on society). Brands that embrace a balanced approach (eg offline options) and promote digital inclusion will win them over.
Dr. Jennifer Hendricks, Senior Analyst - Consumer Lifestyles, Germany
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As food inflation moderates, trust in grocers and food producers remains challenged. Winning trust back is doable by providing value in ways shoppers can relate to.Joel Gregoire, Associate Director of Food & Drink Reports
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