Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

No. of reports 11 of 171
  1. Patio and Backyard Living - US - July 2018

    • Consumer Report
    • July 2018
    • US

    "Outdoor spaces are perceived as places of relaxation for most adults. Although outdoor décor is influenced by DIY culture and personalization, most consumers seek functionality over style or flair. The market continues to grow as advancements in comfort and durability keep ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  2. Hispanics and American Culture and Identity - US - January 2018

    • Consumer Report
    • January 2018
    • US

    "Hispanics will continue to gravitate toward biculturalism. Communications technology such as social media allows US Hispanics to stay connected with family members in other countries. Meanwhile, the sizable and relatively young market creates opportunities in the US for ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  3. Hispanics and Healthy Lifestyles - US - December 2017

    • Consumer Report
    • December 2017
    • US

    "In spite of higher overweight and obesity rates, Hispanics have a generally positive outlook on their personal health. Hispanics take pride in their health but are not necessarily willing to make changes to ensure a healthier life. A combination of complacency and confidence ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  4. Cooking Enthusiasts - US - November 2017

    • Consumer Report
    • November 2017
    • US

    "In 2017, Cooking Enthusiasts account for 46% of adults aged 18+, or about 115 million people. These adults have at least basic cooking skills, like or love cooking, and cook because they want to rather than because they have to. Innovation and competition in grocery retailing, ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  5. Attitudes Toward Technology and the Digital World - US - November 2017

    • Consumer Report
    • November 2017
    • US

    "The digital world has been integrated into daily lives in ways only science fiction could have predicted 50 years ago. While internet connectivity and the rapid pace of innovation have mostly had a positive impact on people’s lives, it is difficult for people to fully trust ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  6. Healthy Lifestyles - US - October 2017

    • Consumer Report
    • October 2017
    • US

    "The majority of adults (90%) consider their overall lifestyle to be somewhat or very healthy. However, perceptions differ from reality as few hold themselves to strict health standards while weight-related health issues, such as obesity and diabetes, continue to rise. Though ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  7. Marketing to Hispanic Moms - US - September 2017

    • Consumer Report
    • September 2017
    • US

    "There are nearly 7 million Hispanic moms in the US, who live for their families. Household chores monopolize most of their time at home, regardless of whether or not they work full-time. Even if they would welcome help, they tend to be hesitant to ask for it. Shouldering the ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  8. The Natural Consumer - US - August 2017

    • Consumer Report
    • August 2017
    • US

    "Interest in natural living is largely driven by consumers’ desire to improve their health and to feel better. While Natural Consumers are committed now and in the future to natural living, they aren’t entirely sure what “natural” means. The perceived high cost of natural ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  9. Marketing to Black Millennials - US - June 2017

    • Consumer Report
    • June 2017
    • US

    "Black Millennials are a diverse group, across age, educational attainment, family structure, and income, all of which impacts how they see themselves and their worldview. While diverse within themselves, there are similarities among them as a group that reveal what they ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  10. Single Lifestyles - US - March 2017

    • Consumer Report
    • March 2017
    • US

    "In the US, singles account for a growing number of adults due to a steady number of marriages and a growing population. In 2016, 48% of adults age 15+ identified as single – nearly 123.5 million – and 44.1% are under age 30. Singles are active and mobile and often participate ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
No. of reports 11 of 171