Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

No. of reports 41 of 171
  1. Hispanic Consumers and Social Media - US - June 2014

    • Consumer Report
    • June 2014
    • US

    “The latest advances in technology and the fact that Hispanics are quickly closing the gap in online access are creating an environment that is quite fertile for promoting biculturalism. Social media or networking sites give Hispanics the ability to remain in touch with their ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  2. American Lifestyles 2014: Looking Forward - US - April 2014

    • Consumer Report
    • April 2014
    • US

    "In 2014, it appears that America has finally stopped holding its collective breath, waiting for another economic shoe to drop. After five years of slow but steady growth, Americans have passed the tipping point of prolonged economic worry and have cautiously accepted that ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  3. Black and Hispanic Moms - US - January 2014

    • Consumer Report
    • January 2014
    • US

    “It’s likely that [these moms] have a heightened sensitivity toward companies who are not trying to reach them, stereotypical messages, or communications not in Spanish.” – Tonya Roberts, Multicultural Analyst

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  4. Hispanics and Retail - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “Hispanics are social shoppers. They enjoy shopping and often shop with family and friends. It is therefore not surprising that recommendations from friends and family are the single most influential factor for Hispanic buyers. Though obviously neither friends nor family, ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  5. Senior Lifestyles - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “Today’s seniors are living longer, are more connected and informed, and lead a more active lifestyle than they did a few decades ago. As the 76 million strong Baby Boomer generation shifts toward senior status, the future over-65s will be even more diverse, tech savvy, active ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  6. Activities of Kids and Teens - US - November 2013

    • Consumer Report
    • November 2013
    • US

    “Compared to previous generations, kids and teens increasingly live a sedentary lifestyle. These digital natives are interconnected and tend to divide attentions across multiple platforms and channels, prompting impatient behaviors, quick-fix mentality, and instant ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  7. Marketing Health to Women - US - October 2013

    • Consumer Report
    • October 2013
    • US

    “Women seek solutions to live a healthy life, indicating a need for products that help them to be proactive about their healthcare. Education among key consumer groups, such as lower income as well as Black and Hispanic women will be imperative, especially as implications from ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  8. Hispanics and Personal Care - US - September 2013

    • Consumer Report
    • September 2013
    • US

    “In order to grow the Hispanic market, personal care manufacturers need to find new ways to entice Hispanics to try new products and get excited about the shopping experience. Personal care products don’t need to be thought of as a commodity; less acculturated Hispanics still ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  9. Marketing to Moms - US - September 2013

    • Consumer Report
    • September 2013
    • US

    “In addition to advertising overexposure, moms are confronted with issues such as safety, childhood bullying, health and nutrition, and the influence of social media. Understanding moms’ top concerns as they relate to her children—and her aspirations for them—can help brands ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  10. Lifestyles of the Under- and Unemployed - US - July 2013

    • Consumer Report
    • July 2013
    • US

    “Many Americans have not recovered from the financial impact of the Great Recession resulting in a rise in the percentage of Americans who are downwardly mobile. These adults need products and services commonly associated with a middle-class lifestyle buy at budget rates as ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
No. of reports 41 of 171