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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 20
  1. Baby Boomers and Vacation - US - December 2010

    • Consumer Report
    • December 2010
    • US

    The U.S. leisure travel market was in decline in 2009 compared to 2008, driven down by the still-staggering economy and the rising cost of travel. While 2010 sales are up over 2009, Americans are still carefully monitoring their discretionary spending. Although Baby Boomers ...

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  2. Marketing to Kids - US - November 2010

    • Consumer Report
    • November 2010
    • US

    Kids 6-11 are a diverse group: some are still very much children, while others are on the threshold of their teenage years. Some are starting to wrestle with issues of self-esteem, while others are still content to watch their favorite television shows and play with their toys. ...

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  3. Hispanics and Household Products - US - October 2010

    • Consumer Report
    • October 2010
    • US

    As the largest minority group in the U.S., Hispanics purchasing power is expected to exceed $1.2 trillion by 2012, and their expenditures on household products are ever growing. While the overall U.S. population is spending less on household products than they did 5 years ago, ...

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  4. Attitudes Toward Traditional Media Advertising and Promotion - US - September 2010

    • Consumer Report
    • September 2010
    • US

    The year 2009 was the worst the traditional advertising industry has faced in recent history. The challenging economic environment is forcing advertisers to consider how traditional marketing fits into the larger puzzle of consumer engagement with brand, especially given the ...

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  5. Attitudes Toward Social Responsibility - US - September 2010

    • Consumer Report
    • September 2010
    • US

    In the light of recent corporate scandals, global warming and the current recession, consumers are beginning to see Corporate Social Responsibility (CSR) as a necessary part of any corporate makeup. Overall consumer trust in authority is low, leading consumers to be cautious, ...

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  6. Marketing to Dads - US - August 2010

    • Consumer Report
    • August 2010
    • US

    The extensive media attention that moms’ increasing influence over many aspects of family life has received in recent years has overshadowed a quiet revolution underway among dads. Just as moms are now exerting even greater control over traditionally male product categories ...

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  7. Marketing to Affluent Consumers - US - July 2010

    • Consumer Report
    • July 2010
    • US

    In difficult economic times, recovery may depend on the willingness of more affluent consumers to spend. However, roughly two-thirds of affluent respondents to Mintel’s survey say they are cutting back because of the economy, demonstrating the breadth of the Great Recession. To ...

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  8. Family Purchases: Kids as Influencers - US - June 2010

    • Consumer Report
    • June 2010
    • US

    Kids and teens often influence what their parents purchase on their behalf and play a key role in determining what type of foods and entertainment will be purchased for the family household. At the same time, the FTC and other agencies are regulating advertising directed at ...

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  9. Senior Purchasing Decisions - US - May 2010

    • Consumer Report
    • May 2010
    • US

    In today’s media, over-65s are largely marginalized by marketers that want to keep their appeal as broad as possible. This tendency will necessarily change over the next few years as Baby Boomers bring their buying power across the 65-year mark. An understanding of how ...

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  10. The Hispanic Blue Collar Consumer - US - May 2010

    • Consumer Report
    • May 2010
    • US

    Hispanics are the largest minority group in the US and the second major ethnicity among blue collar workers. Hispanic blue collars are usually foreign-born, Spanish-dominant, have lower educational attainment and consequently lower income than non-Hispanic blue collars. They ...

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No. of reports 1 of 20