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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 29
  1. Lifestyles of Baby Boomers - US - December 2011

    • Consumer Report
    • December 2011
    • US

    Economic concerns are the underlying theme of the lifestyle changes made by many of the nation’s Baby Boomers. Since the recession officially ended in 2009, there have been few positive developments regarding the tepid state of U.S. economic growth. With retirement funds ...

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  2. Multicultural QSR Consumer - US - December 2011

    • Consumer Report
    • December 2011
    • US

    The spending power of multicultural consumers is rising as their numbers increase, making them a key consideration for the Quick Service Restaurant (QSR) industry. However, there are significant differences within these groups and “one size fits all” marketing and menu ...

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  3. Social Dynamics of 18-24-year-olds - US - November 2011

    • Consumer Report
    • November 2011
    • US

    In many ways the social dynamics of 18-24 year-olds represents the future for marketers. As brands rely more on social media and other online and mobile communication platforms to reach current and potential customers, they increasingly enter the social worlds of young adults ...

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  4. Marketing Health to Women - US - November 2011

    • Consumer Report
    • November 2011
    • US

    Overall, women demonstrate a high level of interest in health—including products like online tools to manage health, vitamins and supplements, and fresh foods. Subgroups, such as moms and Baby Boomers, have an increased health interest and are prime target demographics for ...

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  5. Marketing Health to Asians - US - October 2011

    • Consumer Report
    • October 2011
    • US

    Asians are the fastest growing racial minority in the U.S. and the Asian population includes a significantly higher number of high-income households than the norm. Asian Americans are a diverse group of consumers with different tastes and cultural backgrounds, depending on ...

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  6. Marketing Health to Men - US - October 2011

    • Consumer Report
    • October 2011
    • US

    Marketing health to men is not always an easy endeavor, as men are far less likely than women to regularly visit their doctor, report illnesses or buy health products. However, as the population of men aged 55+ continues to grow over the next five years, the need for quality ...

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  7. America's Pet Owners - US - September 2011

    • Consumer Report
    • September 2011
    • US

    Pets come in all shapes and sizes, but the one seeming constant is the bond between pets and their owners. In fact, 76% of dog/cat owners consider their canine/feline companions to be part of the family (see Feelings About Pets section). This closeness creates marketing and ...

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  8. Hispanic Diet - US - September 2011

    • Consumer Report
    • September 2011
    • US

    Perhaps because of the relatively young age of the Hispanic population, Hispanics are less likely to suffer from heart disease than non-Hispanics. However, heart disease can become a growing problem as the Hispanic population ages, and pharmaceutical companies and the ...

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  9. Social Networking - US - August 2011

    • Consumer Report
    • August 2011
    • US

    At a time when many other sectors have been stagnant or struggling, social media ad spending has shown spectacular growth. Ad spend has followed the rapid growth in consumer usage of social networks and the initiatives of Facebook to develop and promote social media marketing ...

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  10. New Generation Latino - US - August 2011

    • Consumer Report
    • August 2011
    • US

    The young Hispanic consumer represents a tremendous opportunity for marketers as they continue to earn higher education levels and are placed in higher-paying jobs. However, they do not fit easily into marketing models, as they are likely to be bicultural and to enjoy ...

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No. of reports 1 of 29