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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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4 Item(s)
  1. Attitudes toward Traditional Media Advertising and Promotional Marketing - US - August 2009

    • Consumer Report
    • August 2009
    • US

    The advertising industry is facing one of the most challenging environments in decades. Most forms of traditional media have been forced to re-examine their business models under pressure from the economic recession and the adoption of disruptive technologies. In this report, ...

    £3,435.47 (Excl.Tax)
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  2. Black Media - US - July 2009

    • Consumer Report
    • July 2009
    • US

    With the economic impact of African Americans continuing to grow at a vigorous clip, skilled marketers need to understand how Black media acts as a gateway to tapping into this spending power. Unlike mainstream TV channels or internet sites, media outlets that specialize in ...

    £3,435.47 (Excl.Tax)
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  3. Customising the TV Viewing Experience - UK - June 2009

    • Consumer Report
    • June 2009
    • UK

    With the growth of on-demand services, consumers now have more ways of watching TV than ever before, while the growing popularity of personal video recorders (PVRs) is allowing greater control over viewing schedules. Customisation is clearly a growing trend, but what effect is ...

    £1,995.00 (Excl.Tax)
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  4. Home and the Media - UK - February 2009

    • Consumer Report
    • February 2009
    • UK

    There is increasing coverage of homes and gardens across a range of media, but home interest and gardening magazines are the primary source of detailed and in-depth content and they retain a particular importance since their readers are likely to be more interested than average ...

    £1,995.00 (Excl.Tax)
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4 Item(s)