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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 74
  1. Understanding Consumer Barriers to Buying Fresh Food Online - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Even as grocery ecommerce grows, online purchase incidence remains low in most major fresh food categories. However, overcoming barriers to buying fresh foods online may represent the key to keeping online grocery sales overall on a growth track. The biggest challenge may be ...

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  2. The Natural/Organic Food Shopper - US - July 2019

    • Consumer Report
    • July 2019
    • US

    "While the majority of consumers shop for a combination of mainstream and natural/organic foods and beverages, the segment that exclusively seeks natural and organic remains very small. Interest in organic products continues to resonate with certain demographics, specifically ...

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  3. Health Management Trends - US - January 2019

    • Consumer Report
    • January 2019
    • US

    "The health and wellness market has grown from an industry to a culture, expanding the definition of what it means to be healthy in more holistic terms. All adults report doing something for the benefit of their health and wellbeing so brands have an opportunity to connect with ...

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  4. Hispanics' Diet and Wellness - US - January 2019

    • Consumer Report
    • January 2019
    • US

    "How Hispanics approach their overall wellbeing depends on how concerned they are about their physical and emotional wellbeing as well as how they eat. How they react to these concerns shows that the Hispanic market is far from being homogeneous, and each of the different ...

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  5. Black Consumers' Diet and Wellness - US - January 2019

    • Consumer Report
    • January 2019
    • US

    "Black adults believe that a healthy diet and exercise leads to overall wellness, but their knowledge of what constitutes a healthy lifestyle and their everyday habits are sometimes in conflict with one other. Most Black adults are concerned that their efforts to maintain or ...

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  6. Seniors and Health - US - December 2018

    • Consumer Report
    • December 2018
    • US

    "The number of Seniors, adults aged 65+, is on the rise. By 2023, the US population of Seniors will be 61.6 million strong, accounting for 23.2% of the total US population – up from 20.6% in 2018. Today’s Seniors express a positive, realistic attitude toward health. Focusing on ...

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  7. Weight Management - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "More than 206 million adults in the US are currently managing their weight. While the audience is sizeable, the challenge for industry players is that the majority are following a self-guided approach to weight management. This could point to why the obesity rates continue to ...

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  8. Exercise Trends - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "The majority of US adults are exercising, but not with strong intensity. The strong association between exercise and health is expected, though emotional benefits including positivity also align with being active. Since the majority of consumers are working out at home, ...

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  9. Healthy Lifestyles - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "Although nearly nine in 10 Americans feel they lead at least “somewhat healthy” lifestyles, self-perceptions do not always align with reality. A positive assessment doesn’t mean that people are not looking for improvement. In fact, one third say they are actively trying to ...

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  10. Hispanic Cooking Enthusiasts - US - September 2018

    • Consumer Report
    • September 2018
    • US

    "Hispanics over index for enthusiasm toward cooking. Their enthusiasm is not only reflected in the time they spend in the kitchen, but in how they choose to spend that time and who they cook for. Their cooking approach is continually evolving and influenced by people close to ...

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No. of reports 1 of 74